Recognising the power of Supply Chain Management

Take a closer look at the staggering increase in the price of commodities, everything from sugar to petroleum. By all indications this upward trend in commodity prices will continue. The cause is very simple: Supply vs. Demand.

At the same time Retailers (thanks to their franchise with consumers and the value they offer) are holding on to their margins and even capping prices. This leaves the middlemen (I mean the brand owners!) in a fix.

We need find ways to add ‘real’ value to the consumer and this can only come by active involvement of Supply Chain Management and R&D.  Is every dollar you spend converted to consumer value? Are you pursuing every opportunity to optimise the supply chain? Time to challenge everything!