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Comments / {{hitsCtrl.values.hits}} Views / Monday, 16 January 2012 00:00

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As businesses grow bigger and more complex, it is easier to hide inefficiencies and lose sight of value-addition. An ‘acid test’ for any job in such large organisation would be an affirmative answer to the following:

How does your job (irrespective of level) have a definite and direct impact on demand generation, customer value, operational efficiency and/or capacity building?

If not, what purpose does the job serve?


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