Consumer ignorance

Take a harder re-look at your business success – how much of this is due to well-informed and comparatively advantaged reasons and how much is due to ‘consumer ignorance’?  For instance, how much of monies in savings accounts can be earning consumers much higher interest in a fixed deposit (without any additional risk)? The smarter businesses do recognise that such a gap exists and use the ‘window’ to build solid value creation capabilities, while others continue to ‘bank’ consumer ignorance!