Home / Motor/ Tata Motors launches Nexon Compact SUV

Tata Motors launches Nexon Compact SUV


Comments / {{hitsCtrl.values.hits}} Views / Monday, 25 September 2017 00:00


Tata Motors last week announced its entry into the growing compact SUV segment with the commercial launch of its compact SUV, the Tata Nexon.

With an introductory price of INRs. 5,85,000 ex-showroom Delhi, for the petrol variant and at INRs. 6,85,000, ex-showroom Delhi, for the diesel variant, the car enters a highly competitive segment which is also one of the fastest growing segments in India.

Targeted at personal car buyers, the Tata Nexon is the 4th product based on the ‘Impact Design’ philosophy, which is trying to recreate Tata’s brand image in the consumer market.

Unveiling the Tata Nexon in Mumbai, Guenter Butschek, CEO & MD, Tata Motors, said, “The Tata Nexon is the result of our intent to break away from the conventional approach of segmentation in its discreet forms and fulfilling a larger set of milieus. Connecting aspirations of our customers, with the Tata Nexon, we offer an unparalleled package of style, performance, and innovative features.”

When asked if the company was late in the segment, Mayank Pareek, President - Passenger Vehicle Business Unit, Tata Motors, said, “There is a definite last entrant advantage that we have, wherein we don’t have to make our own mistakes and learn from our competitors mistakes.”

Pareekh said Tata is trying to fill the product gaps with the help of Nexon. He said while currently Tata Motors caters to only about 50 per cent of the market segment in India, Nexon will take that reach to nearly 70 per cent and the upcoming launches in the next two years will help the company have 90 per cent coverage of the market, having products in almost every segment of the passenger vehicle segment.

“As part of the aggressive turnaround strategy, we have renewed focus on filling in product gaps and tapping the white spaces that will emerge. Conceptualised as a lifestyle SUV for young progressive individuals, the Nexon is the culmination of this radical shift in thinking and will further expand Tata Motors’ addressable market,” Pareek said. Available in four variants – XE, XM, XT, XZ+, the Tata Nexon will come in five colour options – Vermont Red, Moroccan Blue, Seattle Silver, Glasgow Grey and Calgary White and will come with a standard warranty of 75,000 km or 2 years, whichever is earlier. (The Hindu Business Line)


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Great ‘Gamperaliya’: A great novel made into a great film by a great director

Saturday, 23 June 2018

‘Gamperaliya’ (Changes in the Village/Changement au Village) was the third feature film made by ace director Lester James Peries. It was released on 20 December 1963.The film was based on the famous novel of the same name written by the doyen of


Thushani takes Todos to new heights

Saturday, 23 June 2018

Thushani Rodrigo has always amazed me. From the very first day I met her, I have been in awe of her strength, courage and grace and constantly impressed by her creativity. The discipline and commitment she brings to her work, her farsightedness and h


Confusion in Maldivian opposition is to Yameen’s advantage

Saturday, 23 June 2018

The ongoing confusion in the ranks of the Maldivian opposition, barely three months before the presidential election, works to the advantage of the incumbent President and candidate of the Progressive Party of the Maldives (PPM), Abdulla Yameen.


Implications of inward FDI on China: Lessons to be learnt

Saturday, 23 June 2018

China overtook the United States to become the largest trading nation in the world in 2014. China is the second largest economy in the world behind the United States and the largest exporter in the world. It is referred to as the factory of the world


Columnists More