Home / Motor/ She’s Mercedes: DIMO hosts evening of indulgence exclusively for ladies

She’s Mercedes: DIMO hosts evening of indulgence exclusively for ladies


Comments / {{hitsCtrl.values.hits}} Views / Friday, 9 February 2018 00:00


The brilliant canvas behind the idea that the power of inspired minds can affect excellence, She’s Mercedes, is a platform dedicated to inspiring, connecting, and empowering women globally to unleash their full potential. To introduce this unique platform to the empowered ladies of Sri Lanka, the first ever Sri Lankan She’s Mercedes event, organised by DIMO, was held on 20 January at DIMO 800 – Mercedes-Benz Centre of Excellence.

An intimate evening of stimulating conversation, indulgence, and cocktails was held exclusively for the ladies. Concluding with an enjoyable dinner, the networking event provided an ideal opportunity for guests to reflect upon the hard-hitting and impactful nature of the She’s Mercedes movement.

Shattering gender stereotypes across the world, She’s Mercedes is an inspiration circle and a hub where empowered women of varying interests meet to exchange ideas, share experiences, and spark conversation.

Indeed, the history of Mercedes-Benz demonstrates that it is no stranger to the powerful influence of inspiring women. In 1888, Bertha Benz, a German automotive pioneer, business partner and wife of automobile inventor Karl Benz, undertook the first long-distance journey in the early days of the car. Channelling her spirit, She’s Mercedes is devoted to inspiring and emphasising the modern idea that the female clientele of Mercedes-Benz has unlimited choices, free of the constraints of gender-stereotyping.

“Nothing about a car categorises it as a man’s or a woman’s. It is an individual choice. I think Mercedes understands this better than any other, considering the inspiration that the company has drawn from women over the years. This event is not intended to launch an exclusive car for ladies, but to celebrate women and invite them to view our entire range of cars,” DIMO PLC Chief Human Resources Officer Dilrukshi Kurukulasuriya noted in an impactful statement. 

She’s Mercedes tackles gender-stereotypes in a brilliantly unique and exceptional manner, employing a mix of several formats, such as intimate portraits, home stories, and interviews. Strong and successful women from various fields and industries provide personal insights by delving into topics related to both business and private life, and impart fresh new perspectives on life. To date, the series has featured remarkable personalities and dynamic individuals such as the model, actress, and activist, Amber Valletta, the founder of Blogilates, Cassey Ho, and inspiring mathematician, Anne-Marie Imafidon. These pioneers are dedicated to pushing the boundaries.

The elegant evening hosted exclusively to inspire, connect and empower women and successfully introduce the She’s Mercedes platform will undoubtedly aid in shattering the cycle of gender-typecasting in Sri Lanka. This enriching experience was merely a stepping stone for more engaging activities to follow. Indeed, the idea of a successful woman in a Mercedes car will certainly remain familiar.


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Reaching global quality standards through Deming Award

Wednesday, 21 November 2018

The importance of quality in the contemporary competitive business environment cannot be over-emphasised. Total Quality Management (TQM)is a company-wide, all pervasive management philosophy, which organisations globally, in many business sectors hav


Ramsar accreditation of Colombo Wetlands: Rebranding Colombo as a Wetland City

Wednesday, 21 November 2018

Colombo, once known to be “kolonthota,” has always been identified as a wetland complex at the heart of the Kelani river delta. Today this city is increasingly drying up, with around 20 sq km left as wetlands which continue to be threatened every


Coup Sri Lanka: some winners, mostly losers

Wednesday, 21 November 2018

As a president proves shockingly stubborn, a nation waits with baited breath as to what His Excellency the loose cannon on a rocky slope will do next. Two Prime Ministers and the fates of their respective parliamentary groups hang in the balance lik


Rising dollar and bank NPA, brothers in arms?

Wednesday, 21 November 2018

The rising Non-Performing Advances (NPA/NPAs) is a matter of concern to the entire financial industry. It is a nightmare. The weekend papers have published some articles based on interviews journalists conducted with respective bank CEOs and also bas


Columnists More