Mahindra and Ideal Motors launches ‘Maximile’, Mahindra Genuine Oil with Lanka IOC in Sri Lanka

Introduction of ‘Maximile’ Mahindra Genuine Oil with Lanka IOC in Sri Lanka. From left: Ideal Motors Director Automotive Chaminda Wanigaratne, Mahindra & Mahindra General Manager and Sri Lanka Country Head Sagar Bhadkamkar, Lanka IOC Managing Director Shyam Bohra, Ideal Group Deputy Chairman Aravinda De Silva, Mahindra & Mahindra Head of Customer Care International Operations Ravi Krishnamoorthy and Lanka IOC Senior Vice President, Lubes (Marketing and Productions) Sumit Nimkar

• Set to endorse range of automotive engine oil from Lanka IOC under ‘Maximile’ brand

Mahindra & Mahindra Ltd., a part of the $ 20.7 billion Mahindra Group, and Lanka IOC, the leading automotive and industrial lubricant manufacturing company, have announced the re-launch of Mahindra Genuine Oil – Maximile. Mahindra will endorse the range of Lanka IOC engine and gear oils exclusive for Mahindra automotive products, under the brand, ‘Maximile’.

The launch was in the presence of Ideal Group Ltd. Deputy Chairman Aravinda De Silva, Head Customer Care (International Operations-Automotive) K. Ravi, Mahindra & Mahindra Ltd. Country Head (Sri Lanka) Sagar Bhadkamkar, Ideal Motors Director – Automotive Chaminda Wanigaratne, and Lanka IOC Managing Director Shyam Bohra.

Speaking on the occasion, Mahindra & Mahindra Ltd. Vice President Sanjay Jadhav said, “We are pleased to join hands with Lanka IOC, the leading lubricants brand. The specially formulated premium quality genuine engine oils are best suited for Mahindra vehicles for a long-lasting life and performance. We look forward to partnering with Lanka IOC and benefitting from their strong reputation, high quality products and wide-spread distribution network, along with our network with Ideal Motors across the island nation.”Speaking on the occasion, Ideal Group Ltd. Deputy Chairman Aravinda De Silva said, “We are proud of our association with Mahindra over last decade. Today we are No. 1 PikUp brand of Sri Lanka with over 50,000+ Mahindra vehicles on road. For a Genuine performance we need genuine care for Mahindra vehicles, Maximile by Lanka IOC is an offering for the same. It extends engine life, reduces rust and reduces cost of operation with longer drain period.