DSI Tyres becomes ‘Turnaround Brand of the Year 2019’ at SLIM Brand Excellence Awards

From left: Senior Area Manager Sajeewa Thushara, Assistant Brand Manager Dhanuka Sasanga, Brand Executive Menuka Kodagoda, Director Kavinda Rajapaksa, Managing Director Ranatunga Rajapaksa, Director R.D.D. Abeythilake, Director Sarath Welivita, Senior Marketing Manager Chamith Karunaratne and Assistant Sales Manager Roshan Vithanage

DSI Tyres, the revolutionary leader of the tyre world was named in glittering gold ‘The Turnaround Brand of the Year 2019’ at the SLIM Brand Excellence Awards which is undoubtedly the most prestigious celebration of brand excellence in the island. 

Samson Rubber Industries Director Kavinda Rajapaksa received the coveted Gold award at the gala event held recently for the 18th consecutive year in Shangri La hotel, Colombo. The secret behind this special achievement is probably the success shown by DSI Tyres as brand re-establishing itself in the market with a new look, customer loyalty and excellence in sales. 

Presenting itself thematically as ‘Any Bike - One Tyre’ DSI Tyres scored high in long, safety and trendy riding with theme of ‘Long Ride – Safe Ride – Trendy Ride’. Based on the company’s philosophy to meet or even exceed the customers’ satisfaction, continuous research and development process helps DSI Tyres to thrive in the market as an ecofriendly entity.

“This prestigious award is a proof that DSI Tyres has established in customers’ mentality as a long trusted brand marked with durability, safety and trendy riding experience. It encourages us to introduce far better products to our customers,” stated Rajapaksa. 

Samson Rubber Industries has a 30-year track record of excellence. The company exports tyres to over 75 countries now. Manufacturing superior quality bicycle tyres, motorcycle tyres, lawn and garden tyres, light truck tyres and trolley wheel tyres, DSI Tyres has established its brand as one of the best in the world with a considerable share in the local market too.