Home / Motor/ CEAT treats 14 dealers and distributors to breathtaking tour of Switzerland

CEAT treats 14 dealers and distributors to breathtaking tour of Switzerland


Comments / {{hitsCtrl.values.hits}} Views / Monday, 10 September 2018 00:01


Twelve truck dealers and two motorcycle distributors who excelled in a promotion by CEAT were treated to a five-day tour of Switzerland, by Sri Lanka’s leading tyre brand. 

The tour included visits to Switzerland’s iconic sights such as the Rhine Falls, Black Forest, Lake Titisee, and Mount Titlis and encompassed excursions in Zurich, the wine growing region of Schaffhausen, and Lucerne and its epochal landmarks of the Lion Monument, Chapel Bridge, and the Water Tower. 

CEAT’s touring dealers and distributors also enjoyed ample leisure time to discover the beautiful landscapes and indulge in shopping expeditions. CEAT provided return tickets, hotel accommodation, all meals, transfers within the tour, and tour guide assistance. 

Notably, in an effort to consolidate its relationship with Sri Lankan tyre dealers, CEAT also recently launched a four-tiered loyalty program titled ‘CEAT Privilege Class’ that confers rewards proportionate to the sales dealers generate for the brand. The first scheme of such depth and scope in the sector, this program was set in place to motivate dealers to achieve and maintain tier targets and to progress upwards, earning greater rewards as they increase sales.

Additionally, CEAT honours its top dealers for their contribution to the brand’s growth at a grand annual ‘Dealer Awards’ ceremony at which dealers are presented cash awards, trophies and certificates in recognition of their performances in each of CEAT’s product categories, as well for overall excellence.

CEAT Kelani’s manufacturing operations in Sri Lanka encompass the radial, commercial, motorcycle, three-wheeler and agricultural vehicle segments. The brand accounts for market shares of 33% in the radial segment, 52% in the truck/light truck category, 50% in the three-wheeler segment, 26% in the motorcycle segment and 72% in the agricultural tyre category. About a third of CEAT’s production is exported. 


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Lasantha, journalists and diplomats

Wednesday, 23 January 2019

We find scarce little to celebrate in a sullied land, marking our days remembering the tragedies that tell our blood-soaked history. In the troubled decades preceding, many, from the highest in the land to average citizens, have met with violent ends


Automation and machine learning: Helping organisations extract deeper value from data

Tuesday, 22 January 2019

The world is in the midst of a data explosion. Humans are generating an estimated 2.5 quintillion bytes of data every single day1, according to Forbes, and more data was created in the past two years than in all of human history. No wonder data now r


SL tourism: From TOM to experience the brand in 2019

Tuesday, 22 January 2019

Last week I had just crossed the border that separates Laos from Thailand and was on route via land to Thailand. My mind was on Laos – a country branded globally as ‘Simply Beautiful’ (backed by the ADB in 2018) to attract visitors into the cou


Questionable (or absurd) official report on poverty indicators

Tuesday, 22 January 2019

The latest Report issued by the Ministry of National Policies and Economic Affairs on ‘Poverty Indicators’ is both questionable and outrageous.1This Ministry is under the responsibility of the Prime Minister, Ranil Wickremesinghe. Most of the sta


Columnists More