​Star Holdings Intl. partners CIM Sri Lanka

STAR Holdings International Ltd., Sri Lanka’s emerging force for innovative fabric care, tied up with the prestigious Chartered Institute of Marketing  (CIM) Sri Lanka for its first START Academy course, code named as THE ACE.

START Academy will provide exclusive one on one training especially in areas such as sales and marketing, leadership, public participation, and in terms of the application and use of technology.

THE ACE is the Certification course on Practical Sales and Marketing where CIM qualified top and senior lecturers will conduct the course.

Spearheading the venture and speaking to the press, Sri Lanka’s Brand Veteran, Author, Co author for International publications, Business Strategist and General Manager Marketing, Sales and Corporate Strategy of Star Holdings International Hashan Haputhanthri said, “This is a historic moment where we tie up with an internationally recognised institute – ‘The Chartered Institute of Marketing (CIM) Sri Lanka’. As a member of CIM, I am honoured to associate the Original marketing education provider. CIM was my first qualification in 1997. I want to give that experience to my Star team and where I went in search. After all CIM SL agreed to train my team was a dream coming true and today we have announced the tie up.

“CIM SL role will be to edutain (Education via Entertainment) my team and convert them into qualified and a super team to meet any challenge. I know CIM SL will do exactly that and I know for sure the calibre and discipline of CIM SL. This course will make my team known to the corporate world. I must thank G.S. Sylvester, Course Director, Ace Programme for CIM Sri Lanka for helping me and CIM Sri Lanka Chairman Brian for the great help he rendered for the tie up.”

STAR Holdings recently unveiled its vision and mission. ‘Achieve clarity in every Sri Lankan’s life’ is what STAR Holdings International has selected as their long stated vision. So achieving clarity is a need of the hour. Clarity is a task. It’s a statement of achieving specifics strategically. Highlighting the fact that Star Holdings Int. is a fully grown Sri Lankan entity they have selected ‘To Sri Lankans from Sri Lankans and provide clarity to make lives beautiful. Achieve market leadership by 2020 by being the best Corporate Citizen. There by to make Sri Lankans proud to have STARLIGHT as a household name’ as its mission.

Star Holdings International is an organisation that is ethically driven. As a truly Sri Lankan organisation, they practice consumerism to provide the best products and brands to all Sri Lankans.

Star Holdings International has been an integral part of Sri​ ​​Lanka’s rich commerce for the past 30 years and has carved its place as a locally grown essential hero. Its humble beginnings stem from a backyard cottage industry and over the past decades has matured into a state of the art manufacturing facility located in the heart of Colombo. The organisation has vast plans of expanding and setting foot into many other categories of FMCG to cater to the growing needs of consumers.

With innovation as its driving force Star Holdings International is keeping Sri​ L​ankan shoppers on their toes on the lookout for more revolutionary products like the ​Dishwash tub and the softener incorporated ​Detergent powder.