SLIM kicks off Brand Excellence Awards 2017

From left - SuranjithSwaris, Vice President, Sri Lanka Institute of Marketing (SLIM); Dinesh Nalliah, Head of Judging Panel – SLIM Brand Excellence 2017; KarthikElangovan, President, SLIM and Nuwan Gamage, Project Chairman, SLIM Brand Excellence 2017

The Sri Lanka Institute of Marketing (SLIM) announced the launch of the 16th SLIM Brand Excellence Awards at a joint briefing held for media and participants at the JAIC Hilton recently.

The organisers have fittingly chosen ‘Exhibit Your Masterpiece’ as the theme for this year’s event which seeks to recognise some of the country’s foremost marketers and showcase how they have nurtured greater love for their brands during the year.

With the grand award ceremony scheduled to be held at the BMICH in November, SLIM called out to brand custodians around the country to send in their entries before 25 August. A series of special workshops will be conducted during the month of August to help participants better understand the criteria based on which their entries would be judged.

Contestants will be vying for awards across 13 categories viz. Product Brand of the Year, Service Brand of the Year, Innovative Brand of the Year, Turn-a-Round Brand of the Year, Local Brand of the Year, Best New Entrant of the Year, International Brand of the Year, SME Brand of the Year, CSR Brand of the Year, Export Brand of the Year, B2B Brand of the Year, Regional Brand Recognition Award and Online Brand of the Year. Digital marketing efforts across these categories too will be included in the evaluation process this year. SLIM is looking to actively encourage mobile platform brands to apply under the ‘Online Brand of the Year’ category. The marketing body will also be reaching out to home grown brands of small and medium enterprises, promoting them to apply in the ‘SME Brand of the Year’ category to recognise the efforts of the country’s entrepreneurs.

Entries will be reviewed by a preeminent panel of judges comprising some of the country’s most respected professionals with Richlife Dairies Ltd. Chief Operating Officer (COO) Dinesh Nalliah at the helm.

“As the national body for marketing, SLIM has been organising the Brand Excellence Awards for the past 16 years to celebrate the people behind some of the country’s most iconic brands. Forums like this also play a pivotal role in nurturing and developing our marketing fraternity, enabling them to better contribute to the country’s economic growth,” said ElangovanKarthik, President of the Sri Lanka Institute of Marketing. “As we embark on the grandest Brand Excellence Awards to date, I would like to wish all participants the very best and look forward to being inspired by their work.”

The Sri Lanka Institute of Marketing (SLIM) serves to produce initiatives in order to encourage strategic and result-oriented thinking in the fields of brand development, sales, advertising and research through events such as the SLIM Brand Excellence, NASCO, Effie and People’s Awards.

Often dubbed as the Oscars of the Sri Lankan brand marketing fraternity, the Brand Excellence Awards have the distinction of being the only awards in the country which recognise brands and brand custodians who excel in the area of marketing. The forum also highlights the contributions of Brand Managers towards the success of their brands. This has led to Brand Managers taking great pride and interest in participating in this event.

Inviting brand custodians to take part in the event, SLIM Brand Excellence Project Chairman Nuwan Gamage said, “Over the years, SLIM Brand Excellence has continued to grow in stature, morphing into a noteworthy brand in its own right. I would like to invite brand custodians across the country to join us as we showcase their masterpieces at the SLIM Brand Excellence Awards 2017.”

“As members of the marketing fraternity, we are all aware of the pivotal role played by branding in today’s volatile marketplace. Businesses need to build iconic brands that are loved by consumers, now more than ever, to ensure their survival and continued success in the long run.  We at SLIM are excited about the awards and urge all brand builders to send in their entries at the earliest and be a part of this year’s event,” said SuranjithSwaris, Vice President – Events, Sri Lanka Institute of Marketing.