Home / Marketing/ Sajitha De Mel excels at World Marketing Congress

Sajitha De Mel excels at World Marketing Congress


Comments / {{hitsCtrl.values.hits}} Views / Friday, 4 December 2015 00:00


BUP_DFT_DFT-8-6

 

Sajitha De Mel, Manager-Growth and Innovations of Expolanka Freight, a member of Expolanka Holdings PLC, was awarded the Young Marketer of the Year award at the recently concluded Global Marketing Excellence Awards 2015. This was hosted by the World Marketing Congress in partnership with the CMO Asia and was held at Hotel Taj Lands End, Mumbai on 27 November. He is the first Sri Lankan to win this category award launched this year.

The prestigious award for ‘Young Marketer of the Year’ is given to individuals below the age of 35 who have displayed outstanding marketing skills throughout the early stages of their careers.

Speaking about this laudable achievement an elated Sajitha says, “I’m deeply humbled by this recognition by an international awarding body. My journey still lies ahead and this spurs me to achieve greater heights in Sri Lanka’s corporate world in the years to come. My sincere thanks to everyone, too numerous to mention by name, who helped me achieve this. I am indebted to them for their inspiration, support and encouragement.

Sajitha’s school years and his professional life are speckled with numerous prestigious and coveted awards – he won the Young Achiever Award 2014 at the Global Brands Excellence Awards held in Singapore, Ten Outstanding Young Persons Award Sri Lanka 2010, NASCO Award 2008 and was also nominated for the Young International Freight Forwarder of the Year 2013 held in UK.

Starting work as a Sales Agent at Standard Chartered Bank in 2003 at the age of 19, Sajitha continued developing his professional education hand in hand with his career. He cut teeth at handling administrative functions at HSBC; then to Sri Lanka Institute of Marketing handling customer service, moving on to freight forwarding at Dellogistics. Sajitha’s career advancement saw him recalled to a higher post at the same company after a short stint at Hemas Group. Promoted to Sales and Marketing Manager a year and half later, he left to join the Expolanka group and re-launch UCL Logistics a subsidiary of Expolanka Freight in 2008, where he was the General Manager. Currently he is the Manager – Growth and Innovations at Expolanka Freight. He is also the President for Expolanka “A” Team Management group. Sajitha is also the President of Advent Global Sports and team – Principal for Advent Rally Sport Team.

His professional education continued unabated, gaining qualifications in Human Resource Management, Import-Export, Custom House Agents Examination, Shipping, International Freight Management, Dangerous Goods Handling, Logistics, International Trade and Transport.

He was the youngest Lions Club President in Sri Lanka at the age of 25 to head ‘Inspire 1 million Sri Lanka project’, he was a committee member of Effies Awards 2012, he was the Secretary for Sri Lanka-America Society, Asst Secretary for Sri Lanka-UK society, Executive member Lanka-Japan Friendship Society, President Junior Chamber International Sri Lanka, Colombo South, Vice President Education-Expolanka Toastmasters Club and a Paul Harris Fellow from the Rotary Clubs International. He is a member of Young Members Forum of Ceylon Chamber of Commerce.

In 2013, he was conferred the title of Certified Professional Marketer by the Asia Marketing Federation and he is an All island Justice of Peace.


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Withering of expectations and prospects of new ones

Friday, 21 February 2020

The election of Gotabaya Rajapaksa as President at the last Presidential Election can be said to have been the ultimate wish of the majority of Sinhala Buddhist people. Yet, the people were not aware that the President they were electing does not hav


Upsurge of populism

Friday, 21 February 2020

“Populism: denies the pluralism of contemporary societies. It promotes hostility to “enemies” and flirts with violence. It is generally gripped by a territorial mentality that prioritises borders and nation states against ‘foreigners’ and


Diplomatic drone strike, Indo-Lanka equation and constitutional change

Thursday, 20 February 2020

The ‘diplomatic drone strike’, the dramatic US strictures against the Army Commander, Lt. Gen. Shavendra Silva, tells us that Big Brother IS watching. This isn’t the usual suspects, its way out of their league. This is the Big League, the big b


Solar and wind power can resolve electricity crisis, early and cheaper, if allowed

Thursday, 20 February 2020

The country is facing the worst power situation in the history, with electricity generation being unable to meet the demand, with generation costs among the most expensive in the world. With the current scenario, the country cannot be expected to com


Columnists More