Home / Marketing/ PIMA holds evening discussion on neuromarketing and consumer neuroscience

PIMA holds evening discussion on neuromarketing and consumer neuroscience

Comments / {{hitsCtrl.values.hits}} Views / Wednesday, 16 August 2017 00:00

01A cream of regional experts on neuroscience and marketing in Sri Lanka and India who lead diversified conglomerates shared their experiences and insights on one platform on the topic of ‘Get neuro minded’ by creating a paradigm shift in the domain of Neuromarketing and Consumer Neuroscience, for the first time in Sri Lanka. The session was organised by the Postgraduate Institute of Management Alumni Association (PIMA), University of Sri Jayewardenepura on 2nd August 2017, at Hilton Colombo Residences. 

Reaching a wealth of customers with a minimal budget and understanding how customers think, feel, and respond to a company’s offerings has always been a challenge. Neuromarketing is the application of neuroscience in marketing and the most accurate method of gaining customer intelligence which gives the platform to create smarter marketing that will boost the effectiveness of reaching the consumer mind-set. The goal of neuro-marketing is to understand how a customer’s brain actually works and how consumers are targeted to reach the maximum advantage. The session enabled the participants to understand the most basic roots of human emotions which comprehend a consumer’s purchasing behaviour.

The PIM Alumni is the association of professionals with a diverse community of associates and faculty reflecting a world of leaders, talents, and backgrounds after completing master’s and doctoral degree programmes at the Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura.  PIMA is proud to lead the evening talk session “Get neuro minded” with their research partner Nielsen Sri Lanka by unveiling an important dimension for the marketers as their first Continuous Professional Development session for 2017.

Neuroscience experts from the region Dr. Shivadatta Prabhu, Director of Neurosciences at Nielsen India and Sunila Benjamin, Expert in Neuroscience, Nielsen India took the center stage followed by a panel discussion by  Lakshaman Bandaranayake Moderator, Founder of LBO, Chairman of Sarvodaya SEEDS/PIM Alumni, Ravi Jayawardena, CEO (Sales and Marketing) Maliban Biscuit Manufacturers/ PIM Alumni , Hasrath Munasinghe, Deputy General Manager  – Marketing, Commercial Bank of Ceylon PLC and Sharang Pant, Managing Director, Nielsen Sri Lanka.

The evening added value for marketing professionals whose job roles necessitates dealing with product designing as well as marketing by giving a fresh perspective into many marketing challenges face day by day. 

Consumers are subconsciously defining what they want, how much they will pay, and maybe even what promotional activities appeal to them. The key to getting high results with less hazel is understanding neuro-marketing, because reaching a wealth of customers with a minimal budget and understanding how customers think, feel, and respond to a company’s offerings are always been a tricky business.


Share This Article


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Tamil actor Kamal Haasan stars in new role as political leader

Saturday, 24 February 2018

Srinivasan Kamal Haasan is one of India’s foremost film actors. Known popularly as Kamal, the talented and versatile thespian has not only excelled as an actor onscreen, but has successfully engaged in other cinematic spheres too. The multi-faceted

Yameen’s economic offensive to counter political adversity ahead of presidential poll

Saturday, 24 February 2018

The embattled Maldivian President Abdulla Yameen, who is facing intense political opposition both in and out of the country, hopes to win the September, 2018 presidential election using a combination of political belligerence and a strong economic pr

In the end, there was nothing

Saturday, 24 February 2018

Much more than a storm in a tea cup! To a non-discerning person, it all seemed like the final battle of the counter revolution. President Sirisena was up in smoke trying to oust Prime Minister Ranil Wickremesinghe for no articulated reason. He asked

Shouldn’t Govt. prevent parliamentary system from decay and destruction?

Friday, 23 February 2018

The wrong people teach us the best lessons. As a clever nation, we had always used our ballot and chased the wrong people

Columnists More