From left: eMarketingEye Management Team including COO Shameera Liyanage, CEO Rajitha Dahanayake, Vice President – Digital Marketing Kusalika Basnayake, and Vice President – Web Solutions Suranga Rajakaruna
- Celebrates 12th year of operations with several significant achievements
eMarketingEye (www.emarketingeye.com), the award-winning Sri Lankan digital marketing agency and a pioneer in the industry, reached a significant milestone as it celebrated its 12th anniversary recently.
During the past year, the company made several notable achievements and underscored its position as Sri Lanka’s leading digital marketing agency. The key highlight of the year was when the agency was chosen as Sri Lanka’s first Search Ads 360 Certified Partner by Google (formerly DoubleClick Search), becoming one of the first in the South East Asian region to earn this prestigious recognition.
By attaining Search Ads 360 Certified Partner status, in addition to their existing status as a Google Analytics Certified Partner, eMarketingEye has now achieved Google Marketing Platform Certified status. This brings a host of benefits to eMarketingEye such as gaining support and sponsorship from Google, the listing of the brand on Google Marketing Platform Partner website and increased trust from clients thanks to the Certified Marketing Partner badge.
The year witnessed eMarketingEye expand its solutions portfolio for the Travel and Hospitality industry with the most significant being the launch of an Excursion Booking System designed and developed for Walkers Tours, Sri Lanka’s premier destination management company and a Charter Flight Reservation System for Cinnamon Air, Sri Lanka’s premier domestic air taxi service offering daily scheduled flights and exclusive charter flights within multiple destinations across the island.
eMarketingEye also continued its trend of winning prestigious awards both internationally and locally to bring the grand total of awards won during the 12 years since inception to over 180. The agency landed 12 wins at the 2018 editions of The Communicator Awards, four wins at the W3 Awards, four wins at the Davey Awards and three wins at the HSMAI Adrian Awards. On the local front, eMarketingEye was nominated as the ‘Best Digital Media Agency’ in the ‘Travel & Leisure’ sector for the second year running at the SLT Zero One Awards 2018 and also bagged both 1st and 2nd Runner-Up awards in the ‘Travel & Leisure’ sector.
Additionally, the agency bagged a Silver Award for their product ‘BookingEye’ in the ‘Tourism and Hospitality’ category at the 20th edition of the National Best Quality ICT Awards (NBQSA), Sri Lanka’s only national competition to evaluate ICT products developed locally.
Looking back at the progress the company’s 12-year journey, eMarketingEye CEO Rajitha Dahanayake stated, “I would say our journey has been one of steady progress and continuous improvement in every aspect of our operations. As pioneers in digital marketing in Sri Lanka, we started off as a search marketing company. As we got a better understanding of the rapid changes in the industry and the needs of our clientele, we gradually expanded our services and today, we offer the total range of online marketing services. When it comes to our most valuable resource, our team, it has been a case of hiring the best talent out there and grooming them to be top experts in their relevant areas of specialisation. As our head count increased, we doubled our workspace at the current location to over 10,000 sq. ft. thereby providing our growing team of over 120 individuals with ample room for their day-to-day operations and future expansion.”
Established in 2007, eMarketingEye has grown to be one of the best in the Asian region over the past 12 years, having gained international recognition for its expertise in providing end-to-end online marketing solutions to the Travel and Hospitality industry. eMarketingEye offers the total range of online marketing services including Search Engine Optimisation (SEO), Web Development, Pay Per Click Marketing (PPC), Social Media Optimisation, Online Marketing Consultancy, Content Marketing and Development, Internet Booking Engine, E-Mail Marketing and Web Analytics. With over 1,000 successful client engagements, over 4,500 web projects and over 180 award wins during the past 12 years, eMarketingEye is widely considered to be a thought leader in Asia.
eMarketingEye is the only digital marketing agency in Sri Lanka specialising in the travel and hospitality industry. A majority of eMarketingEye’s clientele includes leading international travel and hospitality brands such as The Ascott Ltd., Anantara Hotels, Resorts and Spas, AVANI Hotels and Resorts, Oaks Hotels & Resorts, Chatrium Hotels and Residences, Berjaya Hotels & Resorts, InterContinental Hotels Group (IHG), Starwood Hotels, etc.
The company also has an impressive array of Sri Lankan travel and hospitality clientele such as Cinnamon Hotels and Resorts, Aitken Spence Hotels, Aitken Spence Travels, Amaya Resorts & Spas, Theme Resorts, Uga Escapes, Cantaloupe Hotels, Asia Leisure, Saman Villas, Mount Lavinia Hotel, 98 Acres Resort & Spa, Cinnamon Air, Walkers Tours, Jetwing Holidays and The Blue Water Wadduwa, among many others.
In recent years, eMarketingEye has expanded its reach beyond the travel and hospitality vertical and encompasses diverse sectors such as Food and Beverage (F&B), FMCG, Finance and Education. The clientele comprises industry leaders including Dilmah Tea, Cinnamon Life, TRI-ZEN, John Keells Logistics, Vision Care Optical Services, DSI Tyres and CINEC Campus.