Vision 8 Academy completes 100 Customer Relationship Management, Cross Selling training programs

Vision 8 Academy Chief Visionary Officer Amintha De Silva conducting the 100th program on 12 July at Hotel Taj Samudra

Customer Relationship Management (CRM) is a broad approach for creating, maintaining and expanding customer relationships. CRM is the business strategy that aims to understand, anticipate, manage and personalise the needs of current and potential customers in an organisation and build loyalty. 

Vision 8 Academy (V8A) has taken an initiative to address this concern and initiated programs since March 2015 to address on how CRM can be used by the present day Dynamic Banking and Finance Company employee to provide a superior customer service, while enhancing the capability to cross-sell financial services/products to the customer. 

V8A had conducted training for 15 banks, 32 finance companies and 3 insurance companies staff on subject. They had trained the entire staff of National Savings Bank recently. At present they are in the process of training staff of a leading Commercial Bank and a Regional Development Bank. 

V8A, the number one Training Academy in Sri Lanka on CRM and Cross Selling is headed by Visionary Entrepreneur Tissa Jayaweera PhD.

Amintha De Silva, ex-Banker, master trainer, the renowned customer relationship management and cross selling Guru of Sri Lanka, trained by McKinsey & Company, USA during his tenor at Emirates Bank, Dubai, UAE, is the Chief Visionary Officer.