Home / Marketing/ Subhash Pinnapola of Storybook judges acclaimed W3 and Cresta International Advertising Awards

Subhash Pinnapola of Storybook judges acclaimed W3 and Cresta International Advertising Awards


Comments / {{hitsCtrl.values.hits}} Views / Friday, 24 August 2018 00:00

Facebook

Industry veteran and Founder/CEO of Storybook, SubhashPinnapola earned distinguished positions on the judging panels of two of the most recognised global awards programs in the advertising, creative and marketing world. 

The two awards programs, W3 Awards and Cresta International Advertising Awards, see Subhash and other renowned global leaders in advertising come together to decide on the best and most deserving talent, each year.

Story Book is a first-of-its-kind independent creative agency based in Colombo, Sri Lanka and has a distinct approach relying on emotional engagement. The agency focuses on marketing to the empowered and highly intelligent consumer of today and specialises in creating powerful stories that connect people with brands, writing new chapters in Sri Lanka’s advertising industry. Despite being a relatively new agency, Storybook is headed by the legendary SubhashPinnapola who has long been a stalwart of Sri Lanka’s advertising industry and is one of Sri Lanka’s most awarded creative leaders. 

Speaking about Storybook and judgingat the W3 and Cresta Awards, Subhashexpressed, “I am honoured to be part of the judging panels for these award shows.My life’s work has been creating original and paradigm shifting brand stories. I’m driven by a passion for what I do and,with over 25 years in this business, I’ve acquired a wealth of knowledge. Therefore, I feel I can genuinely contribute to the judging process and ensure that we recognise only the best entrants. My experiences in the industry and judging at these global events provide me with unique insight and vision, which in turn translate to world-class ideation, planning and execution for our clients here at Storybook. They can rest assured that Storybook is an agency that plays at the global level.”

Subhash has held the prestigious positions of Executive Creative Director at Leo Burnett and Chief Creative Officer at TBWA and has played pivotal roles in other advertising giants such as O&M, JWT and LOWE. Over the years, he has been consistently awarded and recognised at top international ad award programmes such as Cannes, Spikes, Adfest, Appies, Adstars, AME, Epica, Midas, AWARD, Cristal, Sharks, Davey, Cresta and ONE SHOW. 

The W3 awards honours creative excellence on the web and recognises the creative and marketing professionals behind award winning sites, videos and marketing programs. It is the first major web competition to be accessible to big agencies and small firms alike where, regardless of size, the best work wins. The W3 awards is sanctioned and judged by the Academy of Interactive and Visual Arts, which is a global, by-invitation-only body consisting of top-tier professionals from media, interactive, advertising and marketing firms of which Subash is a distinguished member.

The Cresta International Advertising Awards is a worldwide awards program that seeks to acknowledge high standards of creative achievement in the advertising and marketing communications industry, globally.The best entries are finally judged by the Cresta Jury, a permanent body consisting of 85 members from 45 countries of which Subhash is a member. For the competition members judge the entries focusing solely on creativity. For the Cresta awards, Subhash will judge entries in the categories of Direct Marketing, Branded Entertainment, TV, Cinema and Online Marketing.


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

No more stones to break Sri Lankan bones

Friday, 19 April 2019

Trial by fire is not a new ordeal to Christian community. It predates Notre Dame and Nazism by millennia. In fact, a decade or so before Nero torched believers to light Roman avenues, Jewish religious leaders put Jesus-followers to the test as the Ch


Wounding the social psyche

Friday, 19 April 2019

In this article, I intend to discuss the serious wounds inflicted on the psyche of Sri Lankan society, which have not received adequate attention, but need immediate cure, for they might develop into a dangerous cancer if not treated without further


What 5G could be to Game of Thrones (and vice versa)

Friday, 19 April 2019

We will be hearing a lot about these two seemingly unrelated topics this month. In a hurriedly but meticulously organised event, Dialog Axiata recently demonstrated 5G applications for the first time in South Asia. 5G will be commercially available


On time – Only for a week! A must-change!

Thursday, 18 April 2019

We are in April and the month where we witness the declaration of a new year as per our traditional practice. It is that period of time when a huge majority of our population, which certainly can be counted in millions, intends to act in unison and q


Columnists More