Home / Marketing/ Sri Lanka’s first press release distribution system goes live

Sri Lanka’s first press release distribution system goes live

Comments / {{hitsCtrl.values.hits}} Views / Monday, 1 July 2019 00:00


www.newspublisher.online Founder Fiona Nanayakkara launching the first and only press release distribution system in Sri Lanka

News Publisher, a new generation corporate communications agency, founded by Fiona Nanayakkara, launched www.NewsPublisher.Online on June 2019 – Sri Lanka’s first press release distribution system, which simplifies the use of corporate communication tools at an affordable price.  

As Sri Lanka’s local brands begin to expand their reach to international markets, garnering recognition as industry leaders, mechanisms to better improve the efficiency of communication distribution systems in Sri Lanka are yet to meet increased industry needs. Large investments, needed for publicity have become a limiting factor, afforded mainly by multinationals and brands with the capacity to retain PR professionals and agencies alike. 

Currently, a patent pending product, News Publisher is the result of two years of research to perfect the automation of news distribution, garnering media support whilst developing the industry. News Publisher intends to bridge the capacity gap between budding/smaller brands and MNCs by opening the communications lines between editors and clients through their recently launched online platform. 

The platform was created with three main stakeholders in mind; firstly – the media – working as a communications platform for Editors to download press releases and high resolution images to pre-plan their pages where necessary. Secondly – SMEs and entrepreneurs – enabling businesses to communicate their stories and innovations to an island-wide audience through national newspapers. Thirdly – public relations agencies too can subscribe for customised packages for PR distribution to maintain quality of publicity garnered for their many clients.

Commenting on the launch of the platform, Founder, Fiona Nanayakkara stated, “Public relations should be strategic and creative, by automating a process which should have been done quite a while back; we are enabling public relations specialists to focus on the more creative work where they deliver the best of their human effort for their client. The nation’s journalists and editors work tirelessly to deliver news on time, coping with tight deadlines and limited resources. This service enables them too, to limit the daily email dependency to format their page. Furthermore News Publisher also connects them with communication personal to clarify media statements and stories with a media enquiry option.”

Created as a web platform www.newspublisher.online provides users access to all national media editors through the simplicity of an upload and click option for Rs. 5,000 only – NewsPublisher.Online is set to change the face of marketing as we know it reducing the cost of publicity by 50%. Providing for the needs of additional PR services at guaranteed affordable rates, where necessary. 

News Publisher aims to continue innovating, creating customer centric, creative and affordable products and services, contributing towards industry improvements.


Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

“Sri Lanka’s future lies in producing exportable manufactured goods”: Dr. Howard Nicholas

Monday, 22 July 2019

Drawing lessons from Vietnam’s experiences The Sri Lanka-born economist attached to The Hague based Institute of Social Studies – Dr. Howard Nicholas – addressing a packed audience consisting of the alumni of the Postgraduate Institute of Manag

We should sell our water

Monday, 22 July 2019

When you read the title of this article, you will probably feel disgusted with me as selling our water has been a controversial topic since a long time ago. By the way, I am talking about virtual water trade and you would be surprised to know that we

A voice of compassion amid howls of zealotry

Monday, 22 July 2019

The unrestrained freedom extended by the current regime to a bunch of saffron-clad street vendors of Sinhala Buddhist zealotry is pushing Sri Lanka once again into a cauldron of ethnic and religious convulsion. The nationwide spread and virulence of

Roger Beteille: The man who reinvented the commercial airliner

Monday, 22 July 2019

The visionary engineer, pilot and manager who led Airbus to some its most significant decisions, passed away last month. Beteille, who was the head of French aircraft manufacturer Sud Aviation’s flight testing section, was made technical director

Columnists More