Sri Lanka Retailers’ Association launches Loyalty Card

SLRA President Hussain Sadique being presented with the ‘mock’ Employees Loyalty card by CH17 Loyalty CEO Jumar Preena, SLRA Project Chairman – Membership Benefits Mehraj Sally looks on

A loyalty program to recognise and reward employees and staff in the retail sector was launched by the Sri Lanka Retailers’ Association (SLRA) recently. 

This program is in appreciation of the services rendered to the retail industry by all levels of the workforce and for their contribution in making this sector a dynamic one.

A prototype of the Privilege Card was unveiled to the media and the gathering at the launch of the first ever Sri Lanka Retail Forum 2017, which was a highlight of the evening’s ceremony. 

CH17 Loyalty CEO Jumar Preena presented the mock Card to SLRA Chairman Hussain Sadique as a symbolic gesture marking the releases of the SLRA Privilege Card.

“Employees of SLRA member companies are entitled to use the Privilege Card for their personal use. Retailers who are affiliated to SLRA will be requested to recognise and provide benefits such as upfront cash discounts to the card holder on a year round basis as an entitlement for an extra-ordinary privilege from the industry they work for,” SLRA Project Chairman – Membership Benefits Mehraj Sally, spearheading this program said.

Adding further Retailer’s Association Chairman Hussain Sadique said, “To serve the emerging holistic retail customer in a rapidly changing retail environment, a focused, motivated and collaborative work force is considered essential. Towards this, a loyalty program empowering the internal customer is timely and essential. The CH17 loyalty card is expected to fulfil this future retail requirement.”  CH17 Loyalty will ensure participation of diverse retail segments such as food, clothing, footwear, leisure, dining, wellness, telecommunications services, hospitals, in-bound/out-bound travel, household goods, electronics and electrical goods, hardware items, groceries and many more.

“We are planning to introduce a single card concept for all retail shopping to the market which is accepted by multiple retailers, similar to the bank card operations for retail shopping,” CH17 CEO Jumar Preena explained. “SLRA Membership comprises of leading retailers of consumer brands with island wide networks and this influential network is the ideal platform to introduce such a product,” he added.

The Secretariat of SLRA is the Ceylon Chamber of Commerce.