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Serendib Flour Mills produces two sales champions at SLIM NASCO 2018 awards


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Serendib Flour Mills emerged triumphant at the recently-concluded National Sales Congress (NASCO) 2018, organised by the Sri Lanka Institute of Marketing (SLIM), walking away with two eminent awards for its sales personnel. 

This was the first time that the company participated in the SLIM NASCO awards at which two of its employees were awarded in the Corporate Sales Category. Kanchana Dassanayake (Regional Sales Manager) and Asela Pushpakumara (Area Sales Executive), nominated by the company in the Corporate Sales Category, received Bronze Awards in the Territory Manager and Sales Executive segments respectively. 

The two winners has been selected as the 7 Star Sales Executive and 7 Star Regional Manager of the Year at the 2017 Serendib Annual Sales Conference. The company’s annual Sales Conference has created a vibrant sales culture and equipped the sales team with strong capabilities in the sales function.

Commenting on the SLIM NASCO 2018 win, Serendib Flour Mills CEO Mohamed Riyal said, “We are delighted to have two of our outstanding sales team members win awards at SLIM NASCO 2018 from among leading corporate in the country. SLIM NASCO is serving as the ideal motivational tool to inspire sales professionals to hone their skills and contribute to organisational profitability. At Serendib Flour Mills, we are proud of our sales team, members of which reflect the highest sales expertise. We hope this win at the national level will inspire more of our sales team members to aspire to be recognised on the prestigious platform that SLIM NASCO provides. For the past three years, Serendib has consolidated at a premium wheat flour supplier and is approaching the New Year with exciting plans, underscored by its commitment to further consolidate 7-Star as a Superior Wheat flour brand in the local market.”

SLIM’s 2018 edition of NASCO recorded the highest-ever participation – with as many as 700 entries from 22 industries. In terms of categories, 250 frontliners, 200 supervisor executives, 150 territory managers, 50 regional sales managers, 25 national sales managers and 25 coordinators had applied. 

Over the last 17 years, SLIM NASCO has risen to become the pre-eminent award ceremony, which recognises and rewards the sales forces of companies and industries across Sri Lanka. As a national level event, SLIM NASCO is unique amongst other industry awards in the country as it creates motivation, training and learning opportunities for self-development amongst sales personnel as a core element of its awards. 

SLIM NASCO raises the bar of the sales profession in Sri Lanka, while attracting talented and passionate young people to the sales profession.

 


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