Second Curve to pioneer next generation market research

Second Curve Ltd. was formally launched at the 16th SLIM Brand Excellence Awards, held on 21 November at the BMICH. 

Pioneering the next generation of market research in Sri Lanka, its value proposition is to gather insight into people’s emotions and human nature, translated into value creation for business advantage. 

Its solutions, honed through unparalleled insight, are guaranteed to solve business challenges encountered today and any encountered in the days to come. Coupling high-tech methodology with holistic human understanding, Second Curve provides actionable insights that drive business efficiency. 

To evaluate the progress of a brand building or advertising campaign, it gibes insights one can take to the bank. Second Curve challenges the boundaries of market research strategies hitherto taken as the indifferent norm in Sri Lanka. Proprietary methodology is specifically designed to turn human understanding into a business advantage for the benefit of its corporate clientele. The grass root level data collection is mostly from individual emotional, intuitive and instinctive reactions to stimuli, rather than from conducting a self-reporting and post-rationalised survey. 

Armed with its vast network of returning clients and customised research designs that are rarely repeated, Second Curve is corporate-savvy, well-informed and sensitive to what goes on in urban, suburban and rural communities.

Second Curve was born from Thomas Kuhn’s ‘paradigm shift’ in mind. The company’s renovated philosophy points out that before progress inevitably reaches a peak, it is vital to embark on a path different from the existing. This is the next growth curve of a business success that it guarantees its clients.