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Sales professionals from 116 organisations vying for SLIM-NASCO Awards 2018


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The Sri Lanka Institute of Marketing’s (SLIM) 2018 edition of the National Sales Congress (NASCO) has recorded the highest-ever participation in the history of NASCO. 

This year, over 750 entries have been registered for the various categories from frontline staff to executives and territory managers representing 116 companies across 22 industries with 42 first-time participants.  

The mission of SLIM NASCO is to uplift the sales profession in Sri Lanka and thereby the fraternity for the future sustainability of businesses and industries which contribute to the Sri Lankan economy. 

The highest participation in the competition this year has been from the FMCG, Banking and Finance and Industrial/Manufacturing sectors. In terms of entries, 300 were from frontline employees, 200 were from Executives and 250 entries were from managerial categories. 

This premier event, which recognises the efforts and performances of sales personnel, is eagerly awaited upon by Sri Lanka’s sales professionals who rush to enter the keenly contested awards in a bid to revel in its national spotlight, being the only national level event which constructs a platform to showcase the prowess of the country’s sales force.

The judging rounds of SLIM NASCO will commence towards the end of June and all applicants will be notified two weeks prior to the date of judging. The eminent panel of judges consists of 36 members who are the most experienced and respected marketing and sales professionals from across diverse industries.

In order to be thoroughly prepared and ready for judging, the contestants are asked to go through the official sources provided by NASCO such as the NASCO YouTube video by the Head of Judging, Stephan Paulraj, and the judging criteria is available in the entry kit, which can be downloaded at www.nasco.lk.

More importantly, adopting an inclusive approach, SLIM NASCO has deemed that English is not mandatory and that contestants can communicate freely in Sinhala or Tamil. SLIM will also allow a management representative to observe the presentations of his or her colleagues.

SLIM NASCO, with the participation of different industries over the years, has improved the standard of the sales profession. As the national body for marketing, SLIM has been at the forefront in permeating and fostering marketing knowledge and best practices in the country.


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