SRL celebrates 31 years

CEO Mihirani hands over an anniversary memento to Chairman Neel De Silva 

Cheers for another decade 

Chairman Neel De Silva addressing the gathering

CEO Mihirani addressing the invitees

SRL, one of the more prestigious research and consultancy firms in Sri Lanka, recently celebrated 31 years in the business. A small celebration was organised by the SRL team, comprising Chairman Neel

De Silva and Chief Executive Officer Mihirani Dissanayake to commemorate this milestone. 

A few distinguished invitees who supported SRL from its inception were in attendance: Dilano Uduman (Emeritus Chairman, SRL), Rohan Rajaratnam (Founder, Words), Freddy Arumugam, Nalin Karunaratne (Chief Executive Officer, Ceylon Biscuits Ltd.), Keith Wijesuriya (Chief Executive Officer, Omnicom Media Group), Kapila Vithanagamage (Director, Media Factory), Harshana Weragama (Chief Operating Officer, Media Factory) and Samanmalee Rupasinghe (Company Secretary). 

This momentous celebration was the perfect opportunity for the launch of SRL’s new platforms: the revamp of the SRL website with a new and improved data driven site, the relaunch of the SRL SuperTrak which is the first-ever supermarket tracker to monitor shopper parameters, a new standalone platform for the existing SRL NewsTrak which tracks all TV, print, radio and digital news and the SRL CosNet which helps assess the effective and efficient use of ATL budgets.

Addresses made by Mihirani Dissanayake, Neel De Silva and Rohan Rajaratnam and the special invitees were presented with tokens of appreciation for being pillars of strength and support to SRL. 

Amidst the many greetings received from many Sri Lankan and international counterparts of Survey Research Lanka marking this great occasion, it also received best wishes and blessings from University of Colombo Emeritus Professor of Demography K.A.P. Siddhisena from United States marking this memorable celebration of SRL. 

He stated in his message: “As the Consultant and mentor to the SRL team, I am pleased to see SRL’s fast growth and business turnaround made during the past few years and vast contribution made to the social and development studies too in the country. I am happy to be a partner in this growth and I will be continuously involved in research and consultancy work of SRL contributing to the national development endeavors. 

“Furthermore, I am proud to be associated with SRL which is a 100% Sri Lankan-owned research company led by a team with pragmatic and innovative thinking which is necessary to upgrade the knowledge industry in our country today. Although I am sending this message from several miles away from our motherland, my blessings are with SRL team always!”

SRL Chairman Neel De Silva was then presented with a memento by the rest of the SRL team. Having co-founded the company in 1989, De Silva has been the brains behind the innovations of the company. In his address, De Silva reflected on the incredible journey of SRL, their incredible support system and their hopes for the future.