Home / Marketing/ SLIM to provide DPMC staff with marketing knowledge

SLIM to provide DPMC staff with marketing knowledge

Comments / {{hitsCtrl.values.hits}} Views / Thursday, 4 July 2019 01:20


A section of the gathering at the class inauguration

The Sri Lanka Institute of Marketing (SLIM) has joined hands with David Pieris Motor Company Ltd. (DPMC) to offer the Preliminary Certificate in Marketing (PCM) to DPMC’s sales team branches based around the country. 

SLIM CEO/Executive Director Sanath Senanayake

This collaboration between the national body for marketing and the largest automotive company in Sri Lanka will help to spread the fundamentals of marketing by tapping into the DPMC’s extensive, island-wide network of over 18,000 sales, spare parts and service dealerships. The MoU for this purpose was signed between SLIM and DPMC at the SLIM Home in Colombo and representatives from both organisations participated. 

The SLIM Preliminary Certificate in Marketing (PCM) opens doors for young executives and school leavers to venture into the fascinating yet philosophical world of marketing. The basics and fundamental theories of marketing in the PCM curriculum are suited not only for potential marketers, but also for non-marketers who aspire to better their careers. 

PCM students will also be provided with knowledge concerning the Sri Lankan context in marketing, which is a vital aspect for enhancing their careers. The national body for marketing will award them with a valid certificate, which is recognised by the corporate fraternity in Sri Lanka, which leads up to the Postgraduate Diploma (PGDIP) in MarketingAs the national body for marketing in Sri Lanka, SLIM has been promoting marketing excellence and elevating the status of marketing since 1970. It is a member of the National Chamber of Commerce of Sri Lanka (NCCSL), the Organization of Professional Associations of Sri Lanka (OPA), the Federation of Chamber of Commerce and Industry of Sri Lanka (FCCISL) and the Employers’ Federation of Ceylon (EFC). Internationally it is affiliated with the Asia Marketing Federation (AMF) as a member of its board of management. SLIM is certified under ISO 9001:2015 certification in recognition of SLIM’s superior quality management system and ISO 29990:2010 for Learning Service Provider (LSP), proving non-formal education and training services in Sri Lanka.DPMC is the flagship company of the David Pieris Group and is the largest automotive company in Sri Lanka. Being the sole authorised distributor for Bajaj vehicles and their genuine spare parts in Sri Lanka, DPMC’s transportation solutions boast affordability, economy and convenience targeting the masses. 

DPMC is also the authorised distributor of Europe’s No. 1 bike KTM, and the distributor of MRF motorcycle and three-wheeler tires. Ensuring that ‘we are there because we care’ DPMC thrives on the ability to provide a holistic aftersales experience to customers and has an extensive island-wide network of over 1,800 sales, service and spare part dealerships.


Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

“Sri Lanka’s future lies in producing exportable manufactured goods”: Dr. Howard Nicholas

Monday, 22 July 2019

Drawing lessons from Vietnam’s experiences The Sri Lanka-born economist attached to The Hague based Institute of Social Studies – Dr. Howard Nicholas – addressing a packed audience consisting of the alumni of the Postgraduate Institute of Manag

We should sell our water

Monday, 22 July 2019

When you read the title of this article, you will probably feel disgusted with me as selling our water has been a controversial topic since a long time ago. By the way, I am talking about virtual water trade and you would be surprised to know that we

A voice of compassion amid howls of zealotry

Monday, 22 July 2019

The unrestrained freedom extended by the current regime to a bunch of saffron-clad street vendors of Sinhala Buddhist zealotry is pushing Sri Lanka once again into a cauldron of ethnic and religious convulsion. The nationwide spread and virulence of

Roger Beteille: The man who reinvented the commercial airliner

Monday, 22 July 2019

The visionary engineer, pilot and manager who led Airbus to some its most significant decisions, passed away last month. Beteille, who was the head of French aircraft manufacturer Sud Aviation’s flight testing section, was made technical director

Columnists More