Home / Marketing/ SLIM doubles entries for Effie Awards this year

SLIM doubles entries for Effie Awards this year


Comments / {{hitsCtrl.values.hits}} Views / Monday, 13 August 2018 00:05


SLIM has yet again managed to raise the bar. The 10th edition of Effie Awards is gathering momentum with the highest number of participant entries ever received in its decade long history. SLIM this year recorded close to 130 entries, which is more than double the last year’s count. 

“This year’s Effie is a record breaker. The massive number of entries, the new controls introduced by Effie World Wide and the smooth judging process which is ongoing during this month, all point toward benchmarking 2018 as a momentous year. Being the 10th edition of the Effie awards this was to be expected, as this achievement was a result of the collaborative efforts of the SLIM Events team, my project committee, and the officials of 4A’s (Accredited Advertising Agencies Association), who pushed themselves the extra mile,” revealed Project Chairman, Gayan Perera, Senior Brand Manager – Singer Sri Lanka. 

SLIM President and Lanka Hospitals Diagnostics Ltd. Chief Executive Officer Pradeep Edward stated, “SLIM’s aim through Effie Awards is to encourage greater competitiveness and promote campaigns which focus on results. Receiving this magnitude of entries this year is a valid sign of the confidence of the advertising fraternity on Effie. SLIM in turn upholds this confidence with the value addition brought to the industry by winning an Effie and having its name in the Global Effie Index.”

Head of Jury, Tharaka Ranwala, Senior DGM Consumer Banking – Sampath Bank PLC said, “When the cream of the marketing and marcom fraternity gather in one room, it brings a lot of great minds together. This, while reflecting on the quality of the judging process, is the success of Effie, because they judge with an experience that is wide and eclectic”. He also said, “Judging a large number of entries is a daunting task. But our eminent Jury in both rounds have undertaken the task in a true Goliath fashion.”

Effie judging is currently in progress. A rigorous screening process was carried out prior to commencing judging, to ensure that all entries met Effie World Wide standards.

The Effie Awards are the global benchmark in recognising any and all forms of effective marketing communications that contribute to a brand’s success. Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work. 

 


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

In the desert of Tamil films, actor Sivaji Ganesan was an oasis

Saturday, 22 September 2018

‘Indian Film,’ first published in 1963 and co-authored by former Columbia University Professor Erik Barnouw and his student Dr. Subrahmanyam Krishnaswamy, is considered a seminal study of the evolution and growth of Indian cinema. The book is cit


Imran may turn blind eye to blasphemy law and persecution of Ahmadiyyas

Saturday, 22 September 2018

There are clear signs that Pakistan’s freshly minted Prime Minister, Imran Khan, will make a sincere effort to reduce corruption and maladministration in the domestic sphere. In foreign affairs he is likely to make a brave attempt to mend fences wi


The rate of exchange, capital flight and the Central Bank

Friday, 21 September 2018

The Central Bank (CBSL) exists for the sole purpose of price stability. Its controls on the financial system and monetary policy exist to maintain price stability. As put forth many times by the Governor, the failing of the CBSL to control inflation


Red flag over the Sri Lankan Navy

Friday, 21 September 2018

Shocking story Rusiripala, a former banker in Sri Lanka, who has taken to writing in Daily FT, is perturbed by the red flag I have raised (Daily FT article 18 September) over the shocking charge that our Navy had operated a ransom gang that had abduc


Columnists More