Home / Marketing/ Phoenix Ogilvy the most effective communications group at 2017 Effies

Phoenix Ogilvy the most effective communications group at 2017 Effies

Comments / {{hitsCtrl.values.hits}} Views / Friday, 28 September 2018 00:00


  • Ogilvy Sri Lanka feted with the only Gold and 22 medals

 The Phoenix Ogilvy Group became the most recognised communications group at the recent 2017 Effie Awards Sri Lanka with a collective tally of 22 medals. Leading the list was the campaign for Hemas and their Velvet body lotions which received the highest honour in the David vs. Goliath category, winning the only Gold award of the night. Velvet also walked away with the coveted Brand of the Year award. 

A fully integrated effort between Phoenix Ogilvy, Ogilvy Media and Neo@Ogilvy, the Gold medal winning campaign focused on standing for Sri Lankan women and giving them confidence in their own skin, effectively gaining market share for the brand against the market leader, and despite a decline in the overall category. 

“This year’s Effie wins are truly special because our work was widely recognised across categories and disciplines – a true testament to the strength and diversity of talent within our group,” said Phoenix Ogilvy Director – Client Servicing Thushari Palipane. “Any effective campaign needs a passionate team behind it committed to seeing it through from start to finish. These wins are only possible because of the dedication of the teams behind the campaigns – not only from the Agency, but from the client as well, and the depth of the relationship between both parties.”

The consistent work on Velvet soap from Phoenix Ogilvy, Ogilvy Media & Neo@Ogilvy received a Silver medal for the top award in the Sustained Success category, while the Phoenix Ogilvy and Ogilvy Media campaign for Baby Cheramy was feted as the best in the Personal Care category with another Silver medal. The combined campaign from Geometry Media and Neo@Ogilvy for Nestomalt was also adjudged the best campaign in the Media Idea category, receiving a Silver medal. 

Phoenix Ogilvy, Ogilvy Media and Neo@Ogilvy also received a Bronze medal in the Personal Care category for Velvet soap. Further, Finalist medals were awarded to Phoenix Ogilvy, Ogilvy Media and Neo@Ogilvy for their ‘Swashakthi’ campaign for the Ministry of National Policies and Economic Affairs, as well as to Geometry Media and Neo@Ogilvy for their work with Milo. 

The Effie Awards are globally renowned as a hallmark of recognition for ‘work that works’, with the local awards organised by the Sri Lanka Institute of Marketing (SLIM) to promote effective and creative marketing communication practices in Sri Lanka. 


Share This Article


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Xi Jinping: China’s story of Moses

Wednesday, 12 December 2018

Xi Jinping’s story resembles the story of Moses in many ways. Moses (Prophet Musa as known to Muslims) though an Israeli, was adopted by the Egyptian Pharaoh. Moses was known as the Prince of Egypt, until he fell out of favour with the Pharaoh and

We don’t want an executive presidency

Wednesday, 12 December 2018

The executive presidency was established in 1978. Since then there has never been as much hope for its abolishment as there is right now. It however still requires many actors to come together to work towards its abolishment. The 20th as brought to

What is next for middle-income Asia and Sri Lanka?

Wednesday, 12 December 2018

Decades of sustained economic growth have left the Asia Pacific with few lower-income countries. Absolute poverty levels are and will continue to keep falling. This is cause for celebration. But it also requires a new partnership between countries an

Why didn’t they tell the President?

Tuesday, 11 December 2018

The President appears to believe that he still possesses the full executive powers he derived from the Constitution when he was elected to his office in January 2015. Three months later, he sat during a tumultuous session in Parliament, and witnessed

Columnists More