Perez Daniel takes charge as Executive Creative Director at Loops

Perez Daniel has been appointed Executive Creative Director of Loops, one of Sri Lanka’s premier creative-led integrated marketing agencies. 

Perez has over 20 years of experience in the creative industry with a proven record of client satisfaction, business growth and impactful work. 

Perez is an extrovert with a transformational leadership style and holds an impressive track record in advertising and marketing communications, having completed successful tenures at global marketing and communications powerhouses, such as Wunderman Thompson, Young & Rubicam, Saatchi & Saatchi, and DDB. 

Discussing the next stage of his professional journey, Perez said: “I am excited to be joining such a vibrant and diverse agency that adopts a creative-led, integrated approach. The age of collectivism celebrates collaborative creativity. It is not just about creatives coming together, but a call for an integrated effort internally and externally. While integrated methods may give an eerie feeling to the selfish, it is a tried and tested model of creative leadership for those who consider the long run. I look forward to creating new trends and driving transformation in close cahoots with the rest of the Loopies.”

Perez has also worked with regional and global industry giants, such as Sri Lanka Telecom, Sri Lankan Airlines, Sri Lanka Tourism Board, Dialog Telecom, Bharti Airtel, Pepsi Co., Seylan Bank, Fonterra, HNB, Unilever, The Hindu, Cinnamon Hotels & Resorts, Sheraton Hotels, Aitken Spence, Suntel, British Council, Johnson & Johnson, BBPL, Lanka IOC, Arpico Supercentre, Chaaya Hotels (Sri Lanka and Maldives), MAS, ANC, Sunsilk, Mountain Dew, Hashtag Jeans, BOI, Softlogic, ICL, S-lon, Jones Tea, Mount Lavinia Hotel, Janashakthi Insurance, The Indian Express, and Arpico Insurance.

He personally spearheaded the launch of Bharti Airtel in Sri Lanka, built the brand-identity for Chaaya Hotels & Resorts (Sri Lanka and the Maldives), launched Arpico Insurance, re-positioned Arpico Supercentre, built a competitive culture for Contract Advertising (subsidiary of Wunderman Thompson), and partnered in prestigious projects like So Sri Lanka and Positive Sri Lanka. 

Perez has won several major national and international awards for his work, including a Silver Spike – Direct & Sales promotion, a Bronze Abby – Design Craft, was a D&AD finalist (Craft-Typography/Poster) and ADC finalist (Fine Art), and won the Reggie Candappa Creative Award for Craft – A.D., while being instrumental in the Award for Best Effort in Tourism Marketing Launch 2007 – Travel & Tourism, instrumental in WTA campaigns for Sri Lankan Airlines and PATA Gold Award for Marketing Media – CD Rom category for Chaaya Hotels & Resorts.

Speaking about Perez’s appointment at Loops, CEO Wasaam Ismail added: “Our strategic goals have steered us towards a creative-led, integrated marketing approach. Such an approach has many advantages for clients, including consistent messaging, greater brand visibility, a meaningful correlation between online and offline marketing, and a focus towards fulfilling ROI-driven objectives. Above all, an integrated marketing approach provides high cost-efficiency. We believe that Perez, with his experience, will be a perfect fit for us at Loops, and it gives me great pleasure to welcome him on board.”