Home / Marketing/ Ogilvy’s young talent take on the international creative stage

Ogilvy’s young talent take on the international creative stage


Comments / {{hitsCtrl.values.hits}} Views / Friday, 14 June 2019 00:00

Facebook

From left: Sanoj Fernando and Pavithra Sandaruwani from Ogilvy Media, and Nonim Yasith Dayaratne and Tharushi Sarathchandra from Geometry Global 

 

  • Ogilvy Group’s young blood win big at the local Young Lions competition and gear up for the Cannes Lions International Festival for Creativity

Sanoj Fernando and Pavithra Sandaruwani from Ogilvy Media, and Nonim Yasith Dayaratne and Tharushi Sarathchandra from Geometry Global, two companies under the Ogilvy Group Sri Lanka, emerged winners at this year’s Young Lions competition in Colombo and will proudly represent the country at the global Young Lions competition at the Cannes Lions International Festival of Creativity in France from 17 to 21 June. 

This is the latest in a series of wins for the young talent in the Ogilvy Group, which saw wins in the Media category of the local Young Lions competition in 2018, and at the 2017 local Young Spikes Competition, winning all three categories of Media, Digital and Integrated.

The four winners of this year’s Young Lions competition are now set to face off against the best young creative talent from around the world at the biggest international awards festival for the creative and marketing communications, entertainment, design and tech industries.

“I am extremely proud of the young talent we develop at Ogilvy. We place a strong emphasis on professional development and invest in opportunities that cultivate creative thinking and build the overall effectiveness of our people. As a result, we have consistently had strong representation at international competitions,” said Irvin Weerackody, Chairman of Ogilvy Group of Companies in Sri Lanka.

The Media category brief was to motivate Sri Lankans to stop using plastic shopping bags for their groceries. Ogilvy Media’s wining campaign idea titled: ‘The Last Shopping Bag’ leveraged on creating a positive long-term habit among Sri Lankans to combat the national problem. 

Meanwhile, the brief for the Print category asked teams to identify a social issue in the aftermath of the Easter Sunday attacks and required them to effectively use the print medium to garner public attention for the issue. The winning idea titled: ‘Religious Extremism is an Addiction/Weapon’ by the Geometry Global team, addressed the rise of religious extremism and their creative idea was commended by the judges for its boldness and originality.

 


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Expand employer-backed childcare to close the gender gap in Sri Lanka

Friday, 19 July 2019

In Sri Lanka, women’s formal workforce participation is at only 36%, compared with 75% for men. Sri Lanka could raise its gross domestic product by as much as 20% in the long-run by closing the gender gap in the workforce, according to one estimate


Who should be our next president?

Friday, 19 July 2019

After the recent terrorist attacks and the subsequent violence unleashed against innocent Muslims by racists, Sri Lankans are searching for a leader who can save the country. Many have lost faith in the leaders, due to the breakdown in the security a


The messed-up lives

Friday, 19 July 2019

It can be seen that there is a serious mess-up not only in the State and the social system in Sri Lanka, but also in the lives of the people. People of Sri Lanka are having smiling faces, yet those who live happily are very rare. You will find that u


Reimagining our reality: the last best hope for us?

Friday, 19 July 2019

Imagination can be a powerful tool for shaping everyday reality. We use it to construct everything from the mundane to the mystic. A down-to-earth example would be our subscription to the idea of the intrinsic value and worth of every human being. I


Columnists More