Home / Marketing/ New episode of SLIM Gamata Marketing launched in Southern region

New episode of SLIM Gamata Marketing launched in Southern region

Comments / {{hitsCtrl.values.hits}} Views / Friday, 24 August 2018 00:00

The Sri Lanka Institute of Marketing (SLIM), in collaboration with the University of Ruhuna and INDECOS, commenced Fish Bonanza Phase II under the CSR project, ‘SLIM Gamata Marketing’ at the SLIM Matara branch, with over 100 enthusiastic women entrepreneurs in the Southern Province participating. The event was graced by the two SLIM Vice Presidents, Suranjith Swaris and Roshan Fernando. Dr. Nilantha Liyanage represented the University of Ruhuna, whilst Conrad Ranawake represented INDECOS. The Project Chair Kaushala Amarasekara, other distinguished guests, and the staff of SLIM were also present at the ceremony.

The project was launched by SLIM in collaboration with the University of Ruhuna Faculty of Agriculture Department of Food Science and Technology and the Institute for Development of Community Strengths (INDECOS). HNB Grameen came on board as the Financial Partner of this project.  

As the national body for marketing, the Sri Lanka Institute of Marketing has identified a requirement for its intervention to promote the marketing philosophy among SMEs, rural enterprises and new entrepreneurs. This year ‘Gamata Marketing’ focuses on the fishing communities in Matara through ‘Fish Bonanza’. The project was initiated with the aim of educating regional fishing communities on marketing principles and its applications. The project will train selected candidates on the new technology and skills, make them aware of means by which to produce innovative products from fish, and provide them with product strategies coupled with marketing related knowledge. 

SLIM President and Lanka Hospitals Diagnostics CEO Pradeep Edward stated: “As the leading institute for marketing in Sri Lanka, SLIM is determined to elevate the status of marketing in the country by producing professional marketers in country and bringing out their hidden talents. Here at SLIM we also stress upon social responsibility in our actions to uplift the economy and create a better society. SLIM has hence embarked on a CSR program branded ‘Gamata Marketing’, which focuses on the society, economy and environment of the country.”

SLIM Vice President Roshan Fernando added: “‘Gamata Marketing’ was launched by SLIM with the aim of empowering the regional SMEs on marketing principles, and the means by which to apply them effectively and efficiently to further develop their businesses. The project focuses on helping new entrepreneurs to compete in the market, by delivering specific products and services to a wider market. This initiative will help to uplift their business performance and streamline their focus, attitudes, and orientation towards market-based products, which is the key to success in the marketing industry.” 

‘Gamata Marketing’ Project Chairperson Kaushala Amarasekara said: “The latest endeavour by SLIM, ‘Gamata Marketing’ aims to identify and uplift unseen entrepreneurs in rural areas and emphasise the importance of marketing. Women play a vital role as entrepreneurs in this society. They have an enormous capacity to indulge in sustainable businesses. Yet women living beyond urban and sub-urban areas of the country often lack education and exposure to the latest trends in the world. Thus, they are confined to conventional methods when engaging in business and household affairs. SLIM with ‘Gamata Marketing’ intends to provide these women with business ideas, opportunities and also look forward to elevating the status of their living standards.” 

‘Gamata Marketing’ creates an opportunity to provide awareness to the rural stakeholders about the importance of marketing and its benefits to all individuals and thereby to the society. The project will bridge the gap between rural upcoming entrepreneurs and SLIM, which in turn will open a whole new world to the upcoming entrepreneurs.  

SLIM is the national body for marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970. SLIM was incorporated by the Parliament Act 41 of 1980 of the Democratic Socialist Republic of Sri Lanka.  

Share This Article


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Constitutional paradox: There is no such thing called Election Commission

Wednesday, 14 November 2018

Our Constitution, which was certified by Parliament on 31 August 1978, has 19 amendments; the First Amendment to the Constitution was certified by the Speaker in the same year on 20 November. By the end of 1988, there had been 14 amendments made to t

‘So Sri Lanka’ – upgrade staff, processes, infrastructure at BIA arrivals to be world’s best!

Wednesday, 14 November 2018

24 October, time 12:47 p.m., place – my residence in Colombo My phone buzzes with a WhatsApp message from my old colleague Prasad Fernanado now with Saudi British Bank in Saudi. I am thrilled to see the message ‘Sri Lanka top country for travel i

Qatar crisis: From the Sri Lankans’ point of view

Wednesday, 14 November 2018

The aim of this article is to examine the Saudi blockade over Qatar and its impact in the past 17 months on the country. A special focus will be given to the Sri Lankan workers who have been living in Qatar for the past two decades. The reason why th

The reality of Sri Lanka – household end!

Wednesday, 14 November 2018

Whilst Sri Lanka is debating what is right and wrong on the governance of the country, the Sri Lankan household is falling part due to escalating costs, as per the latest data released by respected research agency Nielsen. For the seventh quarter in

Columnists More