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Tuesday Apr 16, 2024
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MullenLowe Sri Lanka was awarded the Gold in the ‘Rest of South Asia Creative Agency of the Year’ category at the Campaign South Asia Agency of the Year Awards 2018 held recently in Mumbai, India.
This accolade is a result of the consistency with which MullenLowe Sri Lanka continues to push conceptual and executional boundaries to create engaging work which has helped its clients’ brands receive an unfair share of attention.
Renowned for its creative excellence, the agency works with brands from 80% of Sri Lanka’s top 10 most advertised categories and 50% of the top 20 most advertised categories. It has done some landmark work for brands such as Sunlight detergent, Clear shampoo, Rexona deodorant, Nations Trust Bank, Maliban Spicy Cracker, FriMi, Close Up toothpaste and Marmite during the year. Collaborating with the best local and global technical talent, the agency produced 101 TV commercials in 2017 – about 1.9 commercials a week – and is on track to produce 125 commercials in 2018. Furthermore, four pieces of branded digital content created by MullenLowe Sri Lanka in 2018 reigned at No. 1 on YouTube in Sri Lanka.
All this has helped MullenLowe Sri Lanka register remarkable business growth. The agency saw its business growing by 27.3%, well above the industry average in 2017, with new business accounting for 22%. And it is poised to deliver similar growth numbers in 2018 too, despite trying market conditions.
Commenting on this, MullenLowe Sri Lanka Chief Executive Officer Thayalan Bartlett said: “MullenLowe is a new age communications company that has produced work that has become conversational. Its idea-centric media neutral approach is yielding immense value for our clients’ brands and we are thankful for their trust in us. This award has been enabled by some great relationships with clients, collaborative partnerships with our stakeholders and an immensely close working culture within our internal teams.”
“It is an honour to be awarded Agency of the Year at both the Campaign South Asia awards as well as the Effie awards Sri Lanka in the same year. It comes at a time when the very definition of advertising is being challenged. These accolades are a testament to the belief our clients have in our unique idea driven solutions that help differentiate and elevate brands in today’s cluttered mind space and marketplace,” said MullenLowe Sri Lanka Senior Vice President/Executive Creative Director Dilshara Jayamanna.
“In a drastically changing, digital-led advertising landscape, we are determined to continue doing work that is intelligent, experiential and measurable. And it is heartening to see the consistent efforts of our teams, in creating such path-breaking ideas that resonate with the consumers of our clients’ brands, being recognised. We are delighted to end the year on this sweet note,” said MullenLowe Sri Lanka Vice President/Executive Creative Director Chandu Rajapreyar.
The Campaign South Asia ‘Rest of South Asia Creative Agency of the Year’ Gold award comes on the heels of the agency being recognised as the ‘Most Effective Agency of the Year’ at the 2017 Effie Awards held in Sri Lanka, earlier this year.
Established as LDB Lintas in 1993 and thereafter referred to as Lowe LDB, the agency is a vibrant creative legacy. It came to be known as MullenLowe as a result of a merger with US-based network Mullen in 2015. A majority of MullenLowe’s business comes from global FMCG giant Unilever.
In addition, it works with some of the country’s leading brands in carbonated soft drinks, banking and finance, insurance, biscuits, milk foods, sanitary napkins, lubricants, foods, FinTech, personal care and beauty products, mobile communications, data and consumer electronics.
