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Leo Burnett MasterClass program kicks off for another year at ‘University of Advertising’


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Leo Burnett has announced the commencement of its MasterClass program from 18 July at its office in Colombo. 

Launched in 2013, this multi-disciplinary five-week internship program is designed for youth interested in joining the advertising and related industries. This initiative was conceptualised by Leo Burnett as a means to nurture new talent in the industry. The primary purpose of this internship is to provide hands-on experience to young Sri Lankan undergraduates who are keen to pursue a career in the industry.

The number of applications for the program has seen a steady growth over the years. This year too, 10 high potential candidates were selected from a large pool of applicants to participate in the MasterClass. The candidates were selected after an interview with a panel of mentors from the Leo Burnett team. The program covers all advertising industry functions as well as other areas of marketing communications such as media, publishing, broadcast production, market research, event management and marketing. 

Interns have the opportunity to pursue their interests in the industry not just within the various departments within the agency itself but also within the industry at large which includes the marketing teams of client organisations, research agencies, TV production houses, stations, newspaper houses, digital production agencies and recording studios.

Buoyed by the tremendous success of the past programs, Leo Burnett is holding the Leo Burnett MasterClass this year for the sixth consecutive year. The program commenced with an induction at the Leo Burnett office on 9 July and will conclude on 17 August with the awarding of certificates to those who have successfully completed the full program at the graduation ceremony.

As Leo Burnett celebrates its 19th year of operations in Sri Lanka and looks ahead to the future, the agency continues to focus on its HumanKind approach to help build meaningful partnerships to garner peer recognition in the industry. 

 


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