Home / Marketing/ LG brings future of digital signage to SL

LG brings future of digital signage to SL

Comments / {{hitsCtrl.values.hits}} Views / Friday, 18 May 2018 00:00

By Shannon Jayawardena

LG has launched a new line-up of digital solutions, bringing the future of digital signage to Sri Lanka.

The launch was announced alongside the LG Grand Tech Seminaron 16 May, showcasing live demos of the technology. 

Abans Deputy Director Dinesh Perera said: “We plan to deliver various insights and experiences into new technologies, driving our new products. With rapidly changing technology and a glut of information available to consumers, it is now ever more important for businesses to distinguish themselves from the competition, by offering personalised customer experience.”

“The solutions that LG shared were focused on helping customers make money for their businesses, rather than the company trying to make money off them. The information shared at the seminar benefited all types of businesses present at the event,” he added. 

The LG seminar was aimed at introducing measures to boost customer engagement, which would in turn materialise new opportunities, while sharing LG’s strategic direction and industrial innovation through the newly introduced digital signage. Digital signage, which is also an electronic display platform, has gained major popularity across the world, due to its presence in building brand awareness, its service in spring-boarding advertising and delivering integral information about a company’s available products and services.This is what LG and Abans together have now launched in Sri Lanka, enhancing communication between local businesses and their customers. 

LG B2B Department Asia Head Brian Yang stated: “The LG Group has 71 companies, and we have continuously produced the world’s best optimised convergence solution through product leadership, sustainable innovation and public cooperation. Digital signage has transformed from previous times, and is now innovative and greatly modernised. The third generation display technology and artificial intelligence are converging with art and culture which shows that digital signage has limitless potential.”

Yang also noted that digital signage can be divided into four types according to spaces and users, which are: purposeful spaces,such as hotels and restaurants; waiting spaces, such as check-in counters; passing-by spaces,such as drive-thrus; and gathering spaces,such as meeting places and so forth.  

The speakers shared the various global trends and new technologies that would benefit the hospitality, retail, banking and finance industries, while showcasing several video projects that LG has carried out worldwide. 

The first generation of signage TV was for basic information only; the second, which exists today, is for interaction and entertainment in addition to basic information; and the next generation is for convergence, art and culture which was exhibited at the seminar.  

The seminar also demonstrated several OLED displays, 55-inch LED screens, ultra stretch content manager software, LED transparent film, and systems on chips that offered eye-catching digital content and information. 

Pix by Lasantha Kumara

Share This Article


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Reinvent yourself before reinventing your industry

Tuesday, 23 October 2018

For the last 19 years Interbrand has been carrying out its Best Global Brands report. This year, the theme of the study is ‘Activating Brave’, which examines the role that brand strength plays in the transformation of the world’s leading busi

Virtual banks: Opportunities and challenges

Tuesday, 23 October 2018

A virtual bank is a bank which predominantly delivers retail banking services through the internet or other forms of electronic channels instead of physical branches. This covers all online transactions whether it be via the web, email, mobile check

Value of regulated landfills: Megapolis Ministry must communicate

Tuesday, 23 October 2018

Our policymakers may do the right thing but not do it too well by not communicating the larger purpose of their actions. The current fuss about the proposed Aruwakkalu landfill is one such example. As the Ministry of Megapolis correctly points out,

IPS’s State of the Economy Report 2018 is a demonstration of its independent analysis of the economy

Monday, 22 October 2018

Economists are at the receiving end of society today when it comes to economic crises. They have been blamed not only for giving confusing advice, but also for failing to predict accurately the oncoming economic catastrophes.

Columnists More