Home / Marketing/ LG brings future of digital signage to SL

LG brings future of digital signage to SL


Comments / {{hitsCtrl.values.hits}} Views / Friday, 18 May 2018 00:00


By Shannon Jayawardena

LG has launched a new line-up of digital solutions, bringing the future of digital signage to Sri Lanka.

The launch was announced alongside the LG Grand Tech Seminaron 16 May, showcasing live demos of the technology. 

Abans Deputy Director Dinesh Perera said: “We plan to deliver various insights and experiences into new technologies, driving our new products. With rapidly changing technology and a glut of information available to consumers, it is now ever more important for businesses to distinguish themselves from the competition, by offering personalised customer experience.”

“The solutions that LG shared were focused on helping customers make money for their businesses, rather than the company trying to make money off them. The information shared at the seminar benefited all types of businesses present at the event,” he added. 

The LG seminar was aimed at introducing measures to boost customer engagement, which would in turn materialise new opportunities, while sharing LG’s strategic direction and industrial innovation through the newly introduced digital signage. Digital signage, which is also an electronic display platform, has gained major popularity across the world, due to its presence in building brand awareness, its service in spring-boarding advertising and delivering integral information about a company’s available products and services.This is what LG and Abans together have now launched in Sri Lanka, enhancing communication between local businesses and their customers. 

LG B2B Department Asia Head Brian Yang stated: “The LG Group has 71 companies, and we have continuously produced the world’s best optimised convergence solution through product leadership, sustainable innovation and public cooperation. Digital signage has transformed from previous times, and is now innovative and greatly modernised. The third generation display technology and artificial intelligence are converging with art and culture which shows that digital signage has limitless potential.”

Yang also noted that digital signage can be divided into four types according to spaces and users, which are: purposeful spaces,such as hotels and restaurants; waiting spaces, such as check-in counters; passing-by spaces,such as drive-thrus; and gathering spaces,such as meeting places and so forth.  

The speakers shared the various global trends and new technologies that would benefit the hospitality, retail, banking and finance industries, while showcasing several video projects that LG has carried out worldwide. 

The first generation of signage TV was for basic information only; the second, which exists today, is for interaction and entertainment in addition to basic information; and the next generation is for convergence, art and culture which was exhibited at the seminar.  

The seminar also demonstrated several OLED displays, 55-inch LED screens, ultra stretch content manager software, LED transparent film, and systems on chips that offered eye-catching digital content and information. 

Pix by Lasantha Kumara


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Economic and regional issues upstage Hindutva plank in Indian State elections

Saturday, 15 December 2018

Results of the recently-concluded State Assembly elections in Rajasthan, Madhya Pradesh, Chhattisgarh, Telangana and Mizoram show that economic and regional issues have upstaged “Hindutva” – the ideology of the ruling Bharatiya Janata Party (BJ


Rationality of Sirisena’s irrationality

Saturday, 15 December 2018

Man becomes a little cog in the machine, and, aware of this, his one preoccupation is to become a bigger cog said Max Weber, the founding father of sociology. Maithripala Sirisena became a small cog after the 19th Amendment. Then he decided to be a b


The Pinguttara of our politics

Saturday, 15 December 2018

Tale of Pinguttara There is an interesting piece in the LankaEnews of 13 December that refers to President Maithripala Sirisena as a ‘Pinguttara.’ I like to pick up that idea and develop on that. ‘Pinguttara,’ is a term that is ascribed to so


Overcoming the crisis: The second freedom struggle

Friday, 14 December 2018

The crisis that has been developing in Sri Lanka, manifesting itself in varied forms at different times since independence, has now taken the form of a constitutional crisis, threatening the survival of the Sri Lankan State. Regardless of the Court


Columnists More