Innovative Media Relations celebrates 10 years, re-launches website to mark milestone

Head of Operations/CEO Nuradha Pathirana

Innovative Media Relations, one of Sri Lanka’s progressive PR agencies, completed a decade of operation this year, and kicked off its anniversary celebrations with the re-launch of www.innovativemedia.lk – the agency’s freshly revamped website recently. 

A strategic PR agency mostly in demand for its seamless integration with an organisation’s internal marketing and corporate communication function, Innovative Media Relations (IMR) creates longstanding brand visibility for clients by nurturing strong, continuously growing relationships with the right target audiences. 

Anchored to an established network of leading local media houses, IMR provides PR solutions across traditional media including crisis communication, media event management and coordination, media monitoring as well as in-person engagements, enabling clients to reach a wider audience via highly credible traditional media outlets. 

What sets IMR apart is the in-depth local industry experience; the company’s Founder Nuradha Pathirana began her career in Public Relations with the first PR agency in Sri Lanka, later drawing from her 10 years of experience to establish IMR in 2010. This background is a testament to the agency’s adept ability to understand its clients, and most importantly understand their audiences to improve client brand relations across all stakeholder groups. 

“A decade is a significant checkpoint in a competitive industry such as ours, so I believe it is the right time to rebrand our website to reflect who we are today,” Founder Nuradha Pathirana commented. 

“This is an exciting time for Innovative Media Relations. We are working not only with established companies but also with ambitious start-ups, making inroads to new markets while also partnering with likeminded agencies to offer clients comprehensive PR solutions.” 

IMR services companies across multiple industries such as banking and finance, power and energy, eCommerce, Technology and Lifestyle, while further strengthening its network of industry specialists. 

“We not only strive to work with amazing brands, but with pioneering individuals who are transforming their industries across the island,” Nuradha continued. “10 years ago, the vision was to create an agency that added value to the brands we worked with.  “I am proud with the continued success we have enjoyed through collaborative partnerships over the past decade, developing powerful stories that create impactful brand repute. So while thanking our loyal clients for their support over the past 10 years, we look forward to strengthening existing partnerships and building new ones in the coming decade.”