Home / Marketing/ India raises ‘offensive’ lamb advert with Australia

India raises ‘offensive’ lamb advert with Australia


Comments / {{hitsCtrl.values.hits}} Views / Monday, 25 September 2017 00:00


BBC: India has lodged a diplomatic protest with Australia over an advert depicting the Hindu god Ganesha enjoying lamb.

The TV advert, by a meat industry lobby group, portrays figures from several religions sitting down to a meal.

It has caused anger within the Hindu community in Australia because Ganesha is never depicted eating meat.

The High Commission of India in Canberra said it had made a “demarche” to three Australian government departments.

It also urged Meat & Livestock Australia (MLA) to withdraw the advertisement because many people considered it “offensive and hurting their religious sentiments”.

“A number of community associations have also registered their protest with government of Australia and Meat and Livestock Australia,” the high commission said in a statement.

The advert shows religious figures including Jesus, Buddha and Scientology founder L. Ron Hubbard talking and eating at a table. It makes a brief reference that the Prophet Muhammed “cannot make it”.

Australia’s Advertising Standards Bureau said the advert had attracted more than 30 complaints relating to “a number of faiths”.

The Hindu Council of Australia said it was a “crude and deplorable attempt” to use images of Ganesha to promote lamb consumption.

One online petition to ban the advert has attracted more than 4,400 signatures.

Australian man Kapil Sachdeva told the BBC he had started the petition after seeing widespread anger on social media.

He also criticised the advert for being released days after the Hindu festival of Ganesh Chaturthi, which celebrates Ganesha’s birthday.

The MLA defended the advert last week, saying it had aimed to promote diversity and unity.

“The campaign features gods, prophets and deities from across a wide range of religions alongside atheism, in a clearly fantastic nature, with the intent of being as inclusive as possible,” spokesman Andrew Howie said in a statement.

“Our intent is never to offend, but rather acknowledge that lamb is a meat consumed by a wide variety of cultures and capture how the world could look if people left their differing views at the door and came to the table with open arms, and minds.”

Last year, the group drew controversy for an Australia Day advert criticised as offensive to both vegans and Aboriginal and Torres Strait Islander Australians.


Share This Article


COMMENTS

Today's Columnists

Bringing beedi into tax net can yield Rs. 40 b in revenue

Tuesday, 24 October 2017

Last week, the Financial Times quoted an AFP article that stated Sri Lanka will start regulating the toddy industry to boost tax revenues from the informal sector. This same principle should be applied to the beedi trade, which has also grown unabate


Grade 5 Scholarship examination and the future of the country

Tuesday, 24 October 2017

The Grade 5 scholarship examination results have been released recently. Although this is known as the “Mothers’ exam,” the mentality of the children can be well articulated when children come from the examination halls after the exams. Today w


Need for tax reforms: Government should not lose it this time but go for them early

Monday, 23 October 2017

In the first economic policy statement, Prime Minister Ranil Wickremesinghe made a number of pledges related to taxes and tax reforms. One was that the Government would review whether the tax concessions given to investors have really delivered the e


Lessons from Geneva

Saturday, 21 October 2017

‘Mission Impossible – Geneva’ is an inspiring account of developments at the Human Rights Council in Geneva when Dayan Jayatilleka was our Permanent Representative there. It is written by his wife Sanja, which provides for fascinating insights


Columnists More