GroupM Chief Strategist to represent APAC Effies 2020 as jury member

Being chosen as a jury member of the prestigious marketing effectiveness forum, APAC Effies Awards 2020, GroupM Sri Lanka Strategy Director Bakmee Perera has received the recognition of representing

GroupM Sri Lanka Strategy Director Bakmee Perera

a forum consisting of an elite group of global marketers. Perera is the only Jury member to represent the panel from Sri Lanka in 2020. She returns as a jury member to APAC Effies forum in 2020, her first stint being in 2018. 

The Effies stand for effectiveness in marketing, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness worldwide. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry and recognise any and all forms of marketing that contribute to a brand’s success. The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards program to honour the most effective advertising efforts.

Bakmee Perera leads the data, insights, and media strategy efforts at GroupM, the market leader in media investment consolidation in Sri Lanka & globally. She has over 12+ years of experience in advertising & media, and has worked across a multifaceted brand portfolio. Prior to her current assignment, she served as the Head of Team Unilever, Director Client Leadership, and possesses 7+ years of experience handing the communications strategy planning of the total portfolio of Unilever Sri Lanka, the country’s largest dedicated media unit (agency on record - AOR). A strong believer of media centric ideations, she has been able to bring-in many awards through home grown ideas that were creatively powerful and delivered brand results. Many of her media led concepts have won accolades across local and regional platforms - including Effies. 

“Being requested to represent the APAC Effies Jury for the second time is indeed a privilege. In an era where the only ‘constant’ in media communications is ‘change’, APAC Effies stands for recognising work that’s both innovative and effective. Being part of a team consisting of leading professionals from the marketing fraternity from across the APAC region is indeed a huge honour. It also helps to bring best case learnings from other markets and infuse new thinking to the local context, in order to solve business challenges through media sources of growth,” Perera stated.   

In a period of unprecedented pace of change, Perera is responsible for keeping GroupM clients at the forefront of developments in consumer media behaviour and associated marketing opportunities.