Home / Marketing/ Enfection leads the way in Digital Content Marketing at Asian Games 2018

Enfection leads the way in Digital Content Marketing at Asian Games 2018


Comments / {{hitsCtrl.values.hits}} Views / Wednesday, 19 September 2018 00:00

Facebook

Colombo-based digital marketing agency, Enfection, has announced a creative content partnership with Canon Asia for the Asian Games 2018. This partnership makes Enfection the first Sri Lankan agency to be chosen to represent a regional powerhouse such as Canon Asia at an event of this magnitude. 

As the biggest multi-sport event after the Olympic Games, the Asian Games is the most prestigious event organised by the Olympic Council of Asia, with the 18th edition taking place in Jakarta-Palembang in 2018. In its capacity as an event sponsor, Canon Inc. offers behind-the-scenes support to media members to enable high-quality coverage of the event. 

Canon Asia identifies ‘content’ as a key area in their consumer engagement strategy during the Asian Games, making Enfection an immediate contender, thanks to an impressive catalogue of engaging content and innovative strategies that constantly reimagine digital marketing for local and international clientele. Now the official content partner, an 8-member team from Enfection works closely with Canon live from the event venue, to create high quality content and amplify Canon’s presence at the Asian Games across social media. 

Commenting on the partnership, Enfection CEO / Founder Saliya Withana stated: “We have an audacious vision of making Sri Lanka known as a KPO for creative performance marketers. Being selected by Canon Asia to be their digital/social media partner at the Asian Games in Indonesia for 2018 has made that dream that much closer.”

Recognised for unique value propositions delivered through a one-of-a-kind digital marketing transformation framework, Enfection is now responsible for over 400% growth for various brands through lead generation, greasing up the funnel, CRO or pure revenue generation digitally. They are further identified as a key component in the digital growth of brands such as Audi, Stax Inc., CDB, HNB Assurance, Hayleys Omentra and international brands such as Canon, CooperVision, Invisalign, Darlie, Friso, DutchLady, 42Crunch and Keethings.


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

We should sell our water

Monday, 22 July 2019

When you read the title of this article, you will probably feel disgusted with me as selling our water has been a controversial topic since a long time ago. By the way, I am talking about virtual water trade and you would be surprised to know that we


A voice of compassion amid howls of zealotry

Monday, 22 July 2019

The unrestrained freedom extended by the current regime to a bunch of saffron-clad street vendors of Sinhala Buddhist zealotry is pushing Sri Lanka once again into a cauldron of ethnic and religious convulsion. The nationwide spread and virulence of


Roger Beteille: The man who reinvented the commercial airliner

Monday, 22 July 2019

The visionary engineer, pilot and manager who led Airbus to some its most significant decisions, passed away last month. Beteille, who was the head of French aircraft manufacturer Sud Aviation’s flight testing section, was made technical director


“Sri Lanka’s future lies in producing exportable manufactured goods”: Dr. Howard Nicholas

Monday, 22 July 2019

Drawing lessons from Vietnam’s experiences The Sri Lanka-born economist attached to The Hague based Institute of Social Studies – Dr. Howard Nicholas – addressing a packed audience consisting of the alumni of the Postgraduate Institute of Manag


Columnists More