Digital marketing basics for entrepreneurs

The importance of Digital Marketing has drawn the attention of Jump.lk, a new generation media company that’s helping Sri Lankans to jumpstart their lives. 

Jump.lk will be conducting a beginner’s workshop on Digital Marketing for Entrepreneurs which will be held at Royal College Skills Center, Colombo 7 on 30 July. The program is designed to encourage all jump starters in digital marketing and for everyone willing to refresh their knowledge on the how-to’s, to the latest tools and tricks of the evolving digital landscape. 

As the internet has had a profound impact on our lives since its inception, it is important that businesses across the world strive to gain an online presence in order to cater to the needs of their target audience. Garnering online visibility and imbibing the latest tech trends are imperative if one is starting up one’s own business, to spread brand awareness, acquire new leads and have a fruitful journey in the industry. 

Isobar Sri Lanka Associate Director Nisal De Silva will be conducting the workshop focusing on areas such as: ‘What is Digital Marketing – The Big Picture,’ ‘06 Must Do’s the Moment You Launch Your Business,’ ‘How to Create a Basic Digital Marketing Strategy for Your Business,’ ‘How to Start with Social Media (Facebook, Instagram, Twitter, LinkedIn),’ ‘How to do PAID Advertising – The Practical Approach, with FREE Digital Marketing Tools and Resources to Make Your Life Easier’.

De Silva is a digital marketing professional with over nine years of experience and is currently working as an Associate Director in Digital at Isobar Sri Lanka. Isobar is one of the world’s largest award-winning digital agency networks, with over 6,500 people worldwide represented in 85 locations in 45 countries. He will be sharing some of the best and current digital insights to help eradicate any fear SMEs entertain and make them pursue vital trends and adapt to new technology, which is beneficial to business owners and entrepreneurs in the long run.  The workshop will be curated only among 20 participants at a fee of Rs. 2,000 on 30 July from 6:15 p.m. to 8:30 p.m. at Royal College Skills Center, Rajakeeya Mawatha, Colombo 7. For more details, contact Nishan on 0774597542 to reserve the limited spots available.