Saturday Apr 20, 2024
Saturday Apr 20, 2024
Tuesday, 9 April 2019 00:00 - - {{hitsCtrl.values.hits}}
Digital Me, an emerging Digital Media Company in Sri Lanka, was buzzing after being honoured at the SLIM Digis Awards ceremony held at Waters Edge last week. Digital Me won the prestigious Gold Award for the Best Digital Marketing Campaign of the year in the category of Retail conducted for Helanka Shoes. The inaugural SLIM Digis 2018 organized by Sri Lanka Institute of Marketing was intended to recognize the exceptional digital marketing campaigns steered in the digital industry.
“Poor online presence is one of the key issues faced by Sri Lankan MSME Brands (Micro, Small and Medium Enterprises) in the present context. Most of them are reluctant to switch into online marketing from their traditional media practices due to their budget constraints and limited awareness of digital marketing practices. Understanding the gap in the market, we took over the challenge of converting traditional media fundamentalists into smart online practitioners in Sri Lanka. Winning this award proves the success trail of our mission and its way forward,” Digital Me Ltd. Director Sam Pathiraja said.
Digital Me was awarded for their extraordinary digital marketing campaign conducted for Helanka Ltd., an embryonic footwear brand in the retail sector. This campaign was designed focusing on a specific issue and delivered implausible results within a shorter period in a challenging business context. “We were highly focused on the creativity as well as the innovation in developing this campaign and well-defined set of objectives lead us towards the success” said Pathiraja.
Minister of Telecommunication, Foreign Employment and Sports Harin Fernando, who was the Chief Guest of the awards night, mentioned that SLIM Digis is the biggest Digital Marketing Award ceremony that had happened in 2019 and expressed his deeper congratulations for the Digital Me agency for their great accomplishment.
Pathiraja said he was “immensely proud” and offered his sincere gratitude to all customers and digital audiences for being partnered with them in order to attain this award. “Being among the Sri Lankan Digital Marketing celebrities at the Awards Night of SLIM Digis, I was filled with immense levels of pride. I felt so privileged to be surrounded by such phenomenal individuals and pillars within the Sri Lankan Digital Advertising Community,” he said, “The forward-thinking attitude of our employees created great innovations in the digital media. We believe that the precisely identified target audience and their cognitive thinking process assist us to make the right creative and media strategies for better implementation.”
Digital Me provides tailor-made digital solutions for MSMEs adjusting into the budget constraints of the client while following a strategic approach from the concept establishment up to the delivery of quality results. The company pays its utmost priority to delivering quality content and innovative media.
“On behalf of our team of Digital Me, I would like to say thank you to SLIM for recognizing our efforts within the retail category but ultimately, thank you to Helanka, our brand, for giving us the freedom to perform in conveying your success story to the world,” said Digital Me Ltd. Director Heshan Madurakshitha.
