Home / Marketing/ Digital Me bags Best Digital Marketing Campaign of the year at the SLIM Digis 2018

Digital Me bags Best Digital Marketing Campaign of the year at the SLIM Digis 2018


Comments / {{hitsCtrl.values.hits}} Views / Tuesday, 9 April 2019 00:00

Facebook

Chief Guest Minister of Telecommunication, Foreign Employment and Sports Harin Fernando awarding the Digital Me team at the inaugural SLIM Digi Awards

Digital Me, an emerging Digital Media Company in Sri Lanka, was buzzing after being honoured at the SLIM Digis Awards ceremony held at Waters Edge last week. Digital Me won the prestigious Gold Award for the Best Digital Marketing Campaign of the year in the category of Retail conducted for Helanka Shoes. The inaugural SLIM Digis 2018 organized by Sri Lanka Institute of Marketing was intended to recognize the exceptional digital marketing campaigns steered in the digital industry. 

“Poor online presence is one of the key issues faced by Sri Lankan MSME Brands (Micro, Small and Medium Enterprises) in the present context. Most of them are reluctant to switch into online marketing from their traditional media practices due to their budget constraints and limited awareness of digital marketing practices. Understanding the gap in the market, we took over the challenge of converting traditional media fundamentalists into smart online practitioners in Sri Lanka. Winning this award proves the success trail of our mission and its way forward,” Digital Me Ltd. Director Sam Pathiraja said. 

Digital Me was awarded for their extraordinary digital marketing campaign conducted for Helanka Ltd., an embryonic footwear brand in the retail sector. This campaign was designed focusing on a specific issue and delivered implausible results within a shorter period in a challenging business context. “We were highly focused on the creativity as well as the innovation in developing this campaign and well-defined set of objectives lead us towards the success” said Pathiraja. 

Minister of Telecommunication, Foreign Employment and Sports Harin Fernando, who was the Chief Guest of the awards night, mentioned that SLIM Digis is the biggest Digital Marketing Award ceremony that had happened in 2019 and expressed his deeper congratulations for the Digital Me agency for their great accomplishment. 

Pathiraja said he was “immensely proud” and offered his sincere gratitude to all customers and digital audiences for being partnered with them in order to attain this award. “Being among the Sri Lankan Digital Marketing celebrities at the Awards Night of SLIM Digis, I was filled with immense levels of pride. I felt so privileged to be surrounded by such phenomenal individuals and pillars within the Sri Lankan Digital Advertising Community,” he said, “The forward-thinking attitude of our employees created great innovations in the digital media. We believe that the precisely identified target audience and their cognitive thinking process assist us to make the right creative and media strategies for better implementation.”  

Digital Me provides tailor-made digital solutions for MSMEs adjusting into the budget constraints of the client while following a strategic approach from the concept establishment up to the delivery of quality results. The company pays its utmost priority to delivering quality content and innovative media. 

“On behalf of our team of Digital Me, I would like to say thank you to SLIM for recognizing our efforts within the retail category but ultimately, thank you to Helanka, our brand, for giving us the freedom to perform in conveying your success story to the world,” said Digital Me Ltd. Director Heshan Madurakshitha. 


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Eradicating ‘educated terrorists’ virus with medicine of education via good character capsule

Wednesday, 17 July 2019

The whole world was traumatised on 21 April by the tragic events in Sri Lanka; many ‘educated terrorists’ had decided to walk into churches and luxury hotels in Sri Lanka and blow themselves up. The attack took the lives of more than 250 people.


An aborted university and squandered opportunity

Wednesday, 17 July 2019

About three years ago when passing through Punanai along the arterial road between Habarana and Batticaloa, I noticed a few brick structures appearing in a parched land amid thick shrubs and woody trees. It was almost a desolate spot where I could no


The delineations of religions, politics and media

Wednesday, 17 July 2019

In Ashoka’s Edicts, it is rightfully stated, “Never think or say your religion is the best. Never denounce the religion of others. But honour in them whatever is worthy of honour.” [It is widely believed Ashoka the Great was the first leader t


The good karma of being dark

Wednesday, 17 July 2019

“The memoir of an unrepentant dark-skinned girl, a misfit who fitted in, a juggler of home and work, who thanks to her good karma escaped relatively unbruised. Still unsure why she stubbornly refuses to conform. But as you flip through these pages


Columnists More