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Dhammika Kalapuge reveals service secrets that bring repeat sales

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Dhammika Kalapuge 

The leading educational and inspirational trainer in facilitating ‘service quality’ programs, Dhammika Kalapuge presents yet another in the one-day program series titled ‘Service for Sales Excellence’ on Wednesday, 27 March at The Kingsbury.

Commenting on this new program – ‘Service for Sales Excellence’, facilitator Dhammika Kalapuge said, “In this program I will be giving more emphasis on the importance of ‘serving the customer’ professionally in the process of doing a sale. The new program will discuss about the service secrets that bring repeat sales. I see there is a dire need in developing this aspect today owing to many factors which we found in our research.” 

“For many salespeople, the closure of the sale that typically comes at the end of the sales presentation is the final act in the sales process. Ordinary salespeople focus on just closing the sale. Extraordinary salespeople consider that closing the sale as the beginning of a long term relationship. I request our salespeople to ponder on what is their own approach?”

“The challenge is how a salesperson can genuinely convert ‘a suspect to a prospect, a prospect to a customer, a customer to a client and a client to a brand ambassador’!”

“The real selling is all about creating great value to customers and building long lasting relationships. Thereafter, sales person must be a resource to the customers and help them solve their ongoing problems in satisfying their continuing, evolving needs and desires.”

Salespeople have already mastered their sales techniques. However, research proves that customers are inclined to buy form the one who provides a distinct and compelling service experience. The uniqueness of this program is that Dhammika with his over two decades of mastery in ‘service excellence’ educational programs, will share with the participants the ‘art’ of serving the customers right through the sales process with the ‘science’ to establish lasting partnerships. 

Commenting on the learning outcome Dhammika said that following aspects will be covered in this program: 

1. Evaluate selling intent and philosophy that trigger the sales process.

2. Establish the (art) acceptance, respect and trust of the customer with the (science) sincerity, confidence, integrity, efficiency, novelty, consistency and excitement in selling. 

3. Follow the process of converting a ‘suspect’ to a ‘brand ambassador’.

4. Learn to demonstrate professionalism whilst serving the customer with the 7 ‘C’ attributes in communication such as; clear, concise, concrete, correct, coherent and complete.                                                              

5. Coach the sales person on the usage of digitalisation for personalisation and simplification of the processes to create extra value to the customer. 

The facilitator Dhammika Kalapuge is known for conducting educational programs both locally and overseas. His name is synonymous with ‘Power to Change’ and he is one of Sri Lanka’s most renowned people development trainers. During the last two decades he has conducted over 2,700 programs, to nearly 700 private and public sector institutions, locally and overseas, mostly to achieve excellence in service quality. His ability to take a message simply and effectively to reach the hearts of people from all walks of life with true to life stories is considered as a significant attribute in his educational programs.  

Over the last one half decades, Dhammika’s programs have been organised by SIPCOM-1 Ltd. – a company focusing on total people development. SIPCOM-1 promotes in-house and public programs both here in Sri Lanka and overseas mostly on the theme of ‘service quality’. Programs are exclusively designed and conducted by Dhammika Kalapuge, who can be contacted on 2431314 or www.sipcom-1.com for any further information.


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