Chartered Institute of Marketing welcomes Prince of Wales as Patron

The Prince of Wales has agreed to become the new Patron of the Chartered Institute of Marketing. 

CIM said Charles, Prince of Wales will take over from Prince Philip, Duke of Edinburgh, who has served as the Institute’s Patron since 1952. CIM’s first Royal Patron was King George VI, appointed in 1937. 

Chartered Institute of Marketing Chief Executive Chris Daly said: “We are absolutely delighted that The Prince of Wales has accepted our invitation to be our Patron. There could be no greater accolade for our profession. We look forward to working closely with him to support our members and promote the value our profession gives to both business and the wider society.” 

Thanking the Duke of Edinburgh for his time as CIM’s Patron, Chartered Institute of Marketing Chair Leigh Hopwood said: “It has been a great honour to have the Duke of Edinburgh as our Patron. Holding the role for more than six decades he has seen our industry and our organisation through a remarkable period of change. We want to thank him for all his support over the past 67 years.”

The CIM is the world’s leading professional body for marketing. CIM’s mission is to create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.

For over more than 100 years, CIM has supported, represented and developed marketers, teams, and leaders across the profession. There are 130 CIM study centres in 36 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 CIM events.