CIM Sri Lanka to hold its third Talking Point Program for this year on ‘Is Branding Losing its Relev

The Chartered Institute of Marketing (CIM) Sri Lanka will be hosting its third Talking Point Program for this year on 27 September at the Union Ballroom, Hilton Colombo Residences from 6 p.m. onwards. 

It will bring together top business leaders, CIM Fellow Members and corporate executives and is organised with the objective of highlighting emerging themes in marketing/business and discuss best practices to support strategic decisions for the future. This forum will be a platform for participants to share and exchange key insights which would help them in making decisions in their own organisations.

The program is titled ‘Is Branding Losing its Relevance in Business’ and it will be an interesting thought provoking discussion with the custodians of some of the biggest local and multinational brands in Sri Lanka. 

The speakers of the program are Fairway Holdings Group CEO Imal Fonseka, Unilever Sri Lanka Home Care, Foods and Water Marketing Director Makshoodh Meerasaibu, HSBC Sri Lanka Head of Marketing and Communications Tharanga Gunasekera and Spa Ceylon Co-Founder Shalin Balasuriya. 

Commenting on the topic, Fonseka said: “If marketing is to be relevant, you need to integrate yourself to enterprise strategy rather than constrain your contribution to brand equity building.”

CIM Sri Lanka Head of Membership Development Rajiv David stated: “The main objective of the CIM Talking Point series is to initiate productive discussions within the marketing community on concepts related to marketing and to impart knowledge on trending themes, challenges and opportunities in the market. We believe this timely topic will be useful for the marketing fraternity to understand upcoming challenges in branding and be prepared to successfully face the same. We hope to continue to add value to all the marketing professionals through our Talking Point series.”