CIM Sri Lanka partners with Serendib Flour Mills

From left: Serendib Flour Mills Asst. Manager Brand Faizal Deen, Serendib Flour Mills Chief Financial Officer Zeeshan Khawar, Serendib Flour Mills Director Sales and Marketing Abdul Cader, Serendib Flour Mills Chief Executive Officer Mohamed Riyal, CIM Sri Lanka Vice Chairman Amal Fernando, Serendib Flour Mills Head of Marketing and Communications Kalinga Wijesekera and CIM Sri Lanka Manager Membership Development Sanjay Hettiarachchi

The Chartered Institute of Marketing (CIM) Sri Lanka and Serendib Flour Mills Ltd. recently renewed a successful working partnership of three years by tying up again for the year 2018. The Memorandum of Understanding (MOU) signed between CIM Sri Lanka and Serendib Flour Mills Ltd. will be a partnership of mutual respect and benefit. 

Commenting on the partnership, CIM Sri Lanka Vice Chairman Amal Fernando said, “We are proud to partner with Serendib Flour Mills Ltd. and grateful to their continued support to help promote CIM and its activities in Sri Lanka.”

CIM Sri Lanka is the first international branch of CIM UK and is proud to claim the largest membership outside the UK. CIM Sri Lanka has always campaigned for high professional standards, greater recognition for the profession and marketing excellence in Sri Lanka through education, training and development.

Serendib Flour Mills Ltd. CEO Mohamed Riyal said, “We are delighted to partner with CIM Sri Lanka, Sri Lanka’s largest and most prestigious body for marketing, and it will be a great opportunity to create value for both parties through collaboration.”

2018 is a significant year for Serendib Flour Mills Ltd. as they are celebrating 10 years of nourishing the nation. SFML is one of the foremost flour mills in Sri Lanka with an ultra-modern, state-of-the-art flour mill based in the Colombo Port. SFML has the capacity to cater to the needs of the Sri Lankan and International markets and produce the Seven Star range of flour products with uncompromising focus on quality.

The company’s 7 Star brand of flour has been nourishing the nation for 10 years and embodies purity, innovation, quality, freshness, expertise, service and trust. Serendib Flour Mills Ltd. is committed to becoming the number one producer of wheat flour in Sri Lanka and the preferred flour supplier in international markets.