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CIM Sri Lanka Talking Point Program tomorrow to discuss role of digital in PR

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The Chartered Institute of Marketing Sri Lanka will be hosting its second Talking Point Program for this year under the theme ‘The Role of Digital in PR’ on 6 March 2018 at the Union Ballroom, Hilton Colombo Residences from 6.00 pm onwards. 

It will be an interesting thought provoking session with a panel of experts from digital marketing, communications, advertising and public relations. Tushar Bajaj -Vice President / Head of Digital, MSL New Delhi and Viju George - Managing Director, MSL Bangalore will be addressing the forum on the above topic. 

MSL Sri Lanka is part of the Leo Burnett group in Sri Lanka. MSL is the PR arm of the group and is a full-service PR consultancy with core competencies across categories that include FMCG, automobile, travel and tourism, financial services, fashion and retail. The PR agency is world renowned with expertise in Marketing Communications, Corporate Image and Reputation, Advocacy Campaigns, Public Affairs and Government Relations, Crisis and Issues Management, Editorial Services and Media Relations. 

 Commenting on the program Leo Burnett Sri Lanka Chief Executive Officer Arosha Perera said: «We are very proud to support CIM Sri Lanka as they nurture the marketing profession in our country. Moreover, I am happy to have our colleagues from MSL India here with us, sharing their knowledge and expertise with the fraternity in Sri Lanka. As an agency we are committed to learning and development and we believe in the importance of sharing the knowledge that we gain from our vast network with the industry, this endeavor is a reflection of that.»

CIM Sri Lanka Head of Membership Development Charaka Perera said: “The main objective of the CIM Talking Point series is to initiate productive discussions within the marketing community and to impart knowledge on trending themes, challenges and opportunities in the market. This topic will define the role of digital PR and what strategies are vital for success. We hope to continue to add value to all the marketing professionals through our Talking Point series.”

The Talking Point programs are organized with the objective of highlighting emerging themes in marketing /business and to discuss best practices to support strategic decisions for the future. This forum will bring together Business leaders, CIM Members and Corporate Executives and it will be a platform for participants to share and exchange key insights which would help them in making decisions in their own organizations.

CIM is the largest community of professional marketers in the world with 100 years of heritage delivering education, membership and insight offerings to the marketing and sales profession. CIM Sri Lanka is the first international branch of CIM UK comprising the largest number of members, both professional and students outside the UK. The regional institute has always campaigned for greater recognition and excellence in the marketing profession in Sri Lanka, through education, training and professional development.


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