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CDB continues winning streak at NASCO Awards


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  • Reaffirms CDB sales team’s leadership and winning psyche
  • Intense training and development prove to be magic formula for continuous wins

Proving yet again that CDB’s sales team remains an unparalleled force in sales leadership, Citizens Development Business Finance PLC (CDB) once more gained three prestigious awards at the annual NASCO Awards held at BMICH recently.

A Gold award and two Silver awards were presented to CDB at the gala ceremony which annually recognises and rewards sales leadership, distinguishing those who pave pathways with commitment, dedication and a constant need to set higher targets.

From CDB’s proven sales leadership team, Kandana Branch Manager Isuru Fernando was presented with the prestigious Gold as Sales Supervisor/Executive in the Financial Service Provider Category, while Branch Manager Dehiwala Malith Fernando won the Silver. Marketing Executive Dehiwala branch, Shehan Fernando won the Frontliner award also in this category, making him the youngest Sri Lankan to win a NASCO Award. 

Organised by the apex national marketing body in the country, the Sri Lanka Institute of Marketing (SLIM) this year recorded the highest ever participation in the history of the awards. “What make our wins most admirable is that as many as 700 entries were vetted by the eminent panel of judges,” said CDB MD/CEO Mahesh Nanayakkara. 

“With the highest recorded competition emerging from the Financial Services, Banking, Insurance and FMCG sectors.  It is very commendable therefore that despite the intense competition from the country’s very best, our sales team has proven that our sale leadership formula stands at the top.  Winning both the gold and silver in the Supervisor/Executive category with over 200 applicants and winning a silver from among 250 Frontliners is no easy task.  I’m really proud of my team and I know they will continue to conquer new heights as we, Team CDB, charter new territories.”

The CDB Sales Team has continually won accolades at the NASCO Awards, with three such laurels also being bestowed on its team members last year as well. The awards recognise the immense contribution made by sales personnel who drive corporate success, a feature that Nanayakkara explains further in detail.

“CDB has been a financial services entity that has always welcomed challenges.  If you look at our history, challenges have been a part of our DNA, we have overcome each of them and gone on to rewrite the record books. None of this would be possible without the motivation and amazing capabilities of our sales team, who continue to prove they are the best in the country. It is they who have taken on the charge to ensure that success is habitual for CDB and it is they who continue to pioneer, innovate and charter new horizons to give us that leadership status. That is why we are now among the top six NBFIs in the country in addition to having pioneered product and service offerings which have revolutionised the entire industry. We couldn’t have done it without this winning mindset.”

With its commitment to build and develop a world-class sales force that thrives on challenges, exploits opportunities, thinks beyond the norm and has excellence as its foundation, CDB’s wins at the NASCO Awards are now spurring the team to venture towards even newer heights.  Building on its pioneering spirit and entrepreneurial mindset, CDB trains and develops its team to map its own journey, taking ownership for its efforts and rewarding both individuals and teams for continually pushing boundaries.


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