CBL clinches multiple awards at 2019 SLIM NASCO

One of Sri Lanka’s largest FMCG conglomerates Ceylon Biscuits Ltd. (CBL) showcased its supremacy in sales professionalism by clinching multiple accolades once again at the annual SLIM National Sales Congress Awards 2019 (NASCO) held recently.

Since the launch of the SLIM NASCO Awards 18 years ago, CBL holds the proud distinction having secured consecutive wins. This year too CBL received a total of seven awards – one Gold, three Silver and three Bronze.

Demonstrating the company’s sales proficiency was Ishaq Lukman triumphant with a Gold Award for Modern Trade in the Front Liner Category, winning Silver were B.D.D. Weerarathna from the Biscuit Range – Executive Category, Pasindu Kanchana from the Modern Trade – Front Liner Category and Sisira Senaratne from the Modern Trade – Executive Category. Receiving Bronze were Dilshan Perera from the Food Cluster – Front-Liner Category, Bandula Wijewardane from the Chocolate and Cakes Range – Front Liner Category and Nilantha Mendis from the Food Cluster – Executive Category.  Congratulating the winners, Ceylon Biscuits Ltd. Director/Group Sales General Manager I.M. Khan said, “This is another impressive performance demonstrated by members of our Sales force. Their awards demonstrate our excellent sales methodologies, in-field performance and winning culture. These individuals work with passion and a purpose to provide excellent service to our customers and the company. We commend SLIM NASCO organisers for providing a platform for the members of our team to be recognised nationally among the country’s sales fraternity.”  

As the premier event dedicated to recognising the efforts and performance of sales personnel, the SLIM NASCO awards serve to propel Sri Lankan sales professionals onto a national platform. This year’s theme ‘Excel. Engage. Ensure – Beyond all Limits’ reflects the call to action for sales professionals of tomorrow to be willing to stretch beyond their limits and achieve the unthinkable in a competitive, challenging marketplace.  Commenting on this year’s awards, SLIM President Suranjith Swaris said, “SLIM NASCO 2019 has truly become a benchmarking process for companies who can test the quality of their sale personnel against the best of the best in the industry. The immense value that a win at NASCO adds to the winner’s resume and career advancement prospects explains its popularity.” The organisation continues to win numerous international and local awards year on year in recognition of its outstanding achievements and best practices especially in relation to continuous quality improvement.