Home / Marketing/ Brand Finance to launch most valuable Sri Lanka brands

Brand Finance to launch most valuable Sri Lanka brands

Comments / {{hitsCtrl.values.hits}} Views / Tuesday, 23 April 2019 00:00



  • 16th edition of Sri Lanka’s most valuable and strongest brands to be launched next week
  • Coincides with the launch of LMD’s 2019 Brands Annual
  • Contains comprehensive review and analysis of Sri Lanka’s brand landscape


Brand Finance Lanka, the pioneering brand valuation and strategy firm which first launched the most valuable Sri Lanka brands in 2004, is gearing up to release its 16th consecutive annual review. 

In last year’s edition, BOC retained its ranking at the top of the table for the 10th consecutive year, but its performance was somewhat overshadowed by the faster growing Dialog which had taken the number two position. 

The key question this year is, will a technology brand beat out the long established banking behemoth, BOC?

The rise of technology brands is a trend that is seen across the world. In the Brand Finance Global 500, technology brands occupy the top positions. These include Amazon at No.1 followed by Apple, Google, Microsoft and Samsung. These brands have overtaken the old legacy brands such as Coca-Cola, Citibank, Walmart and GE amongst others, dramatically changing the business and brand landscape within a decade.  

This phenomenon has long been a possibility in Sri Lanka too, as Dialog has consistently been given a triple A brand rating, which means it is the strongest brand in the country. Brand strength is an indicator that it has the potential to create greater value in the long term. As in previous years, the Brand Finance launch coincides with the release of LMD’s Brands Annual which contains all the detailed analysis, reviews and supporting articles. This publication includes the most valuable brands ranking with methodologies of computation, along with analysis on sectors which are important in Sri Lankan business. These include the influential conglomerate brands which dominate the Colombo Stock Exchange, export corporate brands, multinational corporate brands and the emerging e-commerce brands. 

Brand Finance Lanka commissions exclusive consumer market research for its analysis each year. This was carried out in October/November 2018 by an independent market research agency, Breakthrough Business Intelligence. The fact-based approach includes financial forecasting with data derived from Bloomberg, in line with global methodologies. This aligns and benchmarks Sri Lanka’s brands and ranking with global league tables, ensuring comparability.

Partners of the Brand Finance launch event at Park Street Mews are Landor, PickMe, LMD and Breakthrough Business Intelligence.  Brand Finance PLC, is the world’s leading independent brand valuation consultancy, which advises strongly branded organisations on maximizing their brand value through effective management of their brands and intangible assets.  Founded in 1996, Brand Finance has performed thousands of valuations for the purposes of strategy development, maximizing brand asset management, in mergers and acquisitions amongst other purposes.  

Brand Finance is headquartered in London and has a network of international offices including its joint venture partnership with Brand Finance Lanka.

Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Revitalising the tourist inflows

Wednesday, 22 May 2019

Easter Sunday 21 April terror acts have dealt a very heavy blow on tourism. The inflow has dried up for the moment while it can be presumed that forward selling too may have become sluggish. It is noted that Government has introduced a series of meas

Truth has now arrived, and falsehood has perished

Wednesday, 22 May 2019

“And say: Truth has now arrived, and Falsehood has perished: for Falsehood by its very own nature is bound to perish.” Holy Quran: Chapter 17 Verse 81. Every discussion, debate and discourse that we see and hear over the audio – visual and prin

Afghan refugees face Jaffna’s hostility: These Sri Lankans are crazy

Wednesday, 22 May 2019

Abbas Ahmadi, an IT specialist, was rather high in the Afghan provincial civil service. He is of Hazara ethnicity and persecuted by the majority Pashtuns who ironically dominate the ruling faction as well as the rebelling Taliban.The Hazaras are inpa

One month gone: No charge on over 200 Catholics murdered

Wednesday, 22 May 2019

It’s been one month since the murder of around 300 innocent Catholic children and parents but no has yet been charged for the biggest negligence of duty that Sri Lanka has seen in recent history. The President and Prime Minister have both denied a

Columnists More