Home / Marketing/ Ashraff Associates: Seven magnificent years of branding excellence

Ashraff Associates: Seven magnificent years of branding excellence

Comments / {{hitsCtrl.values.hits}} Views / Tuesday, 9 April 2019 00:00



Recognised and established as one of Sri Lanka’s leading brand communication consultants, Ashraff Associates has strengthened its portfolio of clientele by venturing into emerging industries and avenues where requirements for branding excellence demand the highest standards. 

Commenting on the agency’s standards of excellence and commitment to quality, Sarrah Sammoon, CEO of Magellan Champlain, a global mobility facilitator whose rebranding was carried out by the agency, commented on the client-agency relationship: “After two decades of being in business and realizing our ‘Why’, we wanted an agency that understood our purpose and knew how to project it with their experience and know-how. We wanted a genuine partner in our journey forward towards our 25th anniversary - and who took us as we are and was not afraid to challenge us. We were not wrong in our choice of Ashraff Associates.”

Credentials of this pedigree have underscored the agency’s repute as a service provider that  ‘thinks different’, leading to successive partnerships with a diverse but select range of prestigious brands from both private and government sector alike, such as Basilur Tea and Women In Need. In addition to others with particular emphasis in the hospitality industry, namely The Argyle (Hatton), The Riff (Hikkaduwa) and The Radh (Kandy) – emerging luxury boutique properties that the agency is proud to welcome into its portfolio. 

Commenting on yet another milestone, Ashraff Associates Executive Creative Director Aman Ashraff added: “It is profoundly humbling and immensely gratifying to be able to earn the trust and respect of so many incredible brands. The underlying truth is always trust. Trusting in us to be able to deliver their (Client’s) message effectively and trust in them to allow us to push creative barriers when opportunity knocks. Therein lies the strength of great relationships.”  


Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

“Sri Lanka’s future lies in producing exportable manufactured goods”: Dr. Howard Nicholas

Monday, 22 July 2019

Drawing lessons from Vietnam’s experiences The Sri Lanka-born economist attached to The Hague based Institute of Social Studies – Dr. Howard Nicholas – addressing a packed audience consisting of the alumni of the Postgraduate Institute of Manag

We should sell our water

Monday, 22 July 2019

When you read the title of this article, you will probably feel disgusted with me as selling our water has been a controversial topic since a long time ago. By the way, I am talking about virtual water trade and you would be surprised to know that we

A voice of compassion amid howls of zealotry

Monday, 22 July 2019

The unrestrained freedom extended by the current regime to a bunch of saffron-clad street vendors of Sinhala Buddhist zealotry is pushing Sri Lanka once again into a cauldron of ethnic and religious convulsion. The nationwide spread and virulence of

Roger Beteille: The man who reinvented the commercial airliner

Monday, 22 July 2019

The visionary engineer, pilot and manager who led Airbus to some its most significant decisions, passed away last month. Beteille, who was the head of French aircraft manufacturer Sud Aviation’s flight testing section, was made technical director

Columnists More