Home / Management/ Stax Inc. approaches a world with increasing VUCA

Stax Inc. approaches a world with increasing VUCA

Comments / {{hitsCtrl.values.hits}} Views / Wednesday, 3 July 2019 00:00


Stax Inc., Sri Lanka’s leading management consulting firm, breaks free from traditional methods of developing strategies, building its new approach on the framework of ‘Run & Reinvent’. In a world that is increasingly more VUCA (Volatility, Uncertainty, Complexity, Ambiguity), outdated methods that involve long-term business plans, leveraging data-driven insights and empirical research are put to test.

With the goal to create a robust strategy and lead organisations in a world that is changing faster than before, Stax Inc. builds their strategy on ‘Run & Reinvent’. This involves the collaboration with firms to develop strategies that optimise internal operations (Run) and make bold decisions to transform themselves to take charge of the future (Reinvent). 

VUCA is an acronym used in terms of the unpredictability of life with the change of pace created by technology, big data and other external shocks such as terrorism and natural disasters. Volatility is the speed of change in an industry. Industries and markets are more volatile when the rate of change is faster. Uncertainty is the level of predictability in today’s markets as well as a person’s agility to understand what happens around them. Complexity is the number of variables to consider when making business decisions. It also stems from interdependencies between those variables which make it harder to analyse business environments and make effective decisions. Ambiguity is the lack of clarity or information which affects the ability to draw complete conclusions.

Stax Inc. Managing Director Ruwindu Pieris stated, “Highly volatile and complex business environments demand businesses to be more agile and have a built-in feedback mechanism during the implementation phase to respond to changing dynamics. This ensures the timely feedback between the organisation and the strategy in response to changes and external shocks in the market place.”

“Further, in VUCA environments, a few businesses tend to wait on the side-lines until they have better visibility. This inaction in times of turmoil and uncertainty can be perilous, as competitors with more agile business models can disrupt the industry and capture market shares from incumbents.”

He further remarked, “For Sri Lankan businesses, volatility and uncertainty have become an ever-present challenge with natural disasters, changes in the political landscape and external shocks. With time, it is no surprise that companies within and outside Sri Lanka reach their downfall due to the inaction or poor decision-making in an industry and a marketplace that is rapidly changing.”

Aside from this, companies that have achieved success are not only those who ‘Run & Reinvent’ themselves, but also those who have the agility and leadership to respond and adapt to changes in the landscape. Standing true to this, Stax Inc. aspires to develop and transform into a business that is adaptable and able to keep up with the dynamic markets we see today.


Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

The Monetary Board should weed out dishonest officers to save its reputation

Monday, 17 February 2020

Asani: Since the loss calculations are defective and auditors have not been fully conversant with the Monetary Board’s role in EPF, shouldn’t we dismiss all the reports, Grandpa? Sarath Mahatthaya: It’s not like that. Though they’ve been weak

COVID-19 – The dark side of global supply chains

Monday, 17 February 2020

The coronavirus, now known as COVID-19, outbreak in China has slowly but steadily rattled the global economy, disrupting virtually every major industry, from food, fashion, pharmaceuticals, entertainment to automobiles and technology. The first casu

Covid-19 and its effect on the airline industry

Monday, 17 February 2020

The effects of the Coronavirus, now named Covid-19 by the World Health Organization (WHO), has already had a numbing effect on the airline industry. Sadly, it appears that the worst is yet to come. SARS in 2002 Readers who remember the Severe Acute

Coronavirus epidemic and China’s slowdown: Economic impact on Sri Lanka

Monday, 17 February 2020

On 28 January 2020, the World Health Organization (WHO) declared the outbreak of the novel coronavirus (2019-nCoV) a global emergency. The new virus emerged in Wuhan, the capital of Hubei Province in China but has now spread to at least 27 other coun

Columnists More