Timex Group Luxury Division introduces Vincent Bérard

• A collection of Swiss-made mechanical watches with a green soul

Part of Timex Group since 2006 and originally based in La Chaux-de-Fonds, Vincent Bérard was a manufacturer of luxury mechanical watches who used nature as a source of inspiration. 

By exploring his inspiring legacy and reinterpreting that connection with nature with present day consciousness, Timex Group Luxury Division has announced the launch of a new collection of Swiss-made watches with a green soul.

The range consists of stylistic timepieces that deploy only mechanical Swiss-made movements, to avoid batteries, and use sustainable materials – recycled or eco-friendly – at a sustainable price. The green concept is visually emphasised by the customised forest green rotor, visible from the see-through case back, and by a green second hand present on all styles.

Interchangeable straps made from post-consumer recycled PET bottles, vintage vegetable tanned leather or Nuo wood, a patented material made from thin wood micro laser etched sheets, underscore the brand’s commitment to innovative and eco-conscious creations.

Thanks to the co-operation with Treedom, a Benefit Corporation that supports agroforestry projects around the world, a tree will be planted for each watch sold.

“Sustainability has become a key marker of luxury status in the eyes of today’s consumers and adds emotional capital to the value of the watch. Our proposal addresses the ‘positive green’, the modern businessman sensitive to environmental impact and in search of new brands to express his personality,” said Timex Group Luxury Division President and CEO Paolo Marai.

Vincent Bérard watches, all featuring 10 ATM water resistance, screw-down crown and sapphire crystal, will be available in exclusive selected stores and on www.vincentberard.com starting from September 2019.

Timex Group Luxury Division, based in Switzerland, currently markets Versace, Salvatore Ferragamo, Versus Versace, CT Scuderia and Teslar watches, in department stores, independent specialty retailers and mono-brand boutiques, as well as on key e-commerce outlets.