Home / Lifestyle/ Spice Island appoints new Brand Ambassador

Spice Island appoints new Brand Ambassador


Comments / {{hitsCtrl.values.hits}} Views / Wednesday, 22 November 2017 00:00


Corresponding with the impending launch of its new marketing campaign, Spice Island appointed Thajithangani Dias, better known as Thaji as its new brand ambassador. Thaji is no stranger; she is the youngest granddaughter of ‘Chitrasena & Vajira’ and is the principal dancer of the Chitrasena Dance Company and a teacher at The Chitrasena School of Dance.

‘Traditional dance’ and the practice of indigenous holistic medicine has always been part and parcel of Sri Lanka’s history and culture. Being born to a family devoted to reviving the traditions of ancient dance, Thaji, personally exhibits many of the brand values of Spice Island, and was therefore identified as the perfect fit to represent the brand. Her simplicity, elegance, spirit and passion as an individual resonates the core values of the brand through her versatility to perform an ancient traditional dance form as polished contemporary dance theatre. The philosophy of tapping into ancient tradition to present something of value to contemporary society essentially mirrors the essence of the Spice Island brand. We endeavour to dig deep into the secrets of ancient healing and create unique products that are relevant to the modern consumer,” said Spice Island Ltd. Chairman Ashan Malalasekera. 

With the launch of its new marketing campaign, Spice Island will incorporate and combine the practice of yoga in collaboration with Thaji to portray the brand – as the epitome of relaxation and wellness. The new campaign will emphasise the brand’s core values as it embraces a new, refined identity, poised for new and greater developments to come in the near future.

In addition to the brand association with Thaji, and with the aim of promoting national heritage and culture, Spice Island also joins forces with the Chitrasena Kalayathanaya in sponsoring a scholarship program to recruit aspiring dancers who want to train and become professional traditional dancers and cultural ambassadors of our country.

 


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Peace, business and prosperity

Saturday, 7 December 2019

Every nation, every community and each individual is facing the social and political impact along with the impact of violence. Interpersonal violence results in medical, policing and judicial costs immediately after the violent incident occurs and it


‘Data is the new oil’: An introduction to the proposed Data Protection Act

Friday, 6 December 2019

Data protection is not a concept we, in Sri Lanka, are familiar with. Globally, the laws surrounding data protection have been around for about 20 years. And we are only just about getting started. The proposed ‘Data Protection Act’ (hereinafter


Education: An integral part of entrepreneurship development

Friday, 6 December 2019

Governments across the world have recognised the importance of State intervention to encourage private sector innovation towards strengthening entrepreneurships in order to capitalise on comparative and competitive advantages. The main pillar of entr


Moving away from an insular mindset concerning the tea export business

Friday, 6 December 2019

Sri Lanka mainly produces Orthodox teas as opposed to CTC teas which are largely used in producing tea bags. We are ahead of others in the former category but unfortunately way behind on the latter due to our closed and insular policies. Assuming an


Columnists More