Home / Lifestyle/ Ocean Blues: CJS takes to the high seas for latest luxury collection

Ocean Blues: CJS takes to the high seas for latest luxury collection

Comments / {{hitsCtrl.values.hits}} Views / Wednesday, 1 August 2018 00:00


  • Taking its inspiration from the colours and textures of our ocean waters, Colombo Jewellery Stores uses its newest collection to raise awareness about ocean conservation

 The world’s seas and oceans have always been a source of wonder for mankind, challenging adventurers to take to the seas and inspiring artists to immortalise its mysteries in words, music and art. Yet despite this age-old fascination, we continue to pollute and irreparably damage our marine environments to the point of extinction.  

With its latest collection of jewellery designs called Ocean Blues, Colombo Jewellery Stores (CJS) seeks to capture the dynamic beauty of the ocean, whilst at the same time highlighting the urgent need to protect its fragile ecosystems.

The Ocean Blues collection uses the subtle, aquatic hues of gems like blue sapphires, aquamarines and emerald cabochons, pairing them with the creamy surf-white brilliance of pearls and diamonds to create the classically nautical blue-white combination that is so synonymous with the sea. 

The jewellery designs are elegantly powerful. Some are reminiscent of treasure that one would find in sunken ships, lost at sea. Other designs follow the graceful lines and geometric patterning of sea shells. Necklaces, cuffs, earrings and rings made from multi-coloured gem stones, reflect the warmer colours of the ocean, as seen in its coral reefs and timeless sunsets.  

The CJS dynasty has always been inextricably linked with the sea. Its founder, Thaha Cassim, who opened the first store in the port city of Colombo, in 1922 hailed from long line gem merchants who came from the coastal town of Galle. 

Being in the heart of the Indian Ocean, and ancient maritime sailing routes, the island of Sri Lanka was always an emporium for exotic luxury and trade. For centuries it has tantalised traders with the rarest gems, many found only within its shores. Today, CJS continues to fulfil this legacy, delighting travellers from all over the world with its jewellery designs and gem collections. 

Continuing in its pioneering tradition, CJS is one of the first luxury brands in Sir Lanka to use its brand awareness to inspire social conscience for environmental issues. In 2015 its Unforgettable campaign saw the company partner with an international celebrity to highlight the importance of elephant conservation in Sri Lanka. 

This year CJS hopes to collaborate with several ocean conservation agencies to raise awareness about the preservation of the ocean environment. 

The Ocean Blues campaign featured CJS’s Brand Ambassador, award winning Bollywood actress, Jacqueline Fernandez. Despite some tricky days of shooting in Mirissa, in stormy weather and tempestuous seas, on a yacht provided by Sail Lanka, the shoot was successfully completed.

Back on terra firma, at Cape Weligama, Fernandez commended the CJS team on another successful campaign, “This is the eighth campaign that I have done for Colombo Jewellery Stores. We did something very different this year, (as usual!). It was fantastic to be able to showcase these decadent pieces against the stunning backdrop of the Indian Ocean and the beautiful coastline of Sri Lanka.”

Share This Article


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Reaping relevant results: Reflections on ‘Mind before Action’

Monday, 17 December 2018

The recent political turbulence that shattered the prestige edifices of governance proved several fundamental points. For me, one such is the need to have holistic thinking with emphasis on far reaching implications before taking a crucial decision.

The quality of some justice

Monday, 17 December 2018

We must, if we are rational beings and not mindless beasts, treat the herd instinct with due vigour. In the week before the Incarnation of the Son of God, a Son of the Soil seems fit for Crucifixion. The UNP’s sleek bloodhounds, some crossover SLFP

JVP’s task ahead

Monday, 17 December 2018

Ranil Wickremesinghe has reclaimed his Prime Ministership, not because he deserved it but because of President Sirisena’s impulsive irrationality driven by hunger for power and because of a determined commitment by JVP, TNA and Muslim parliamentari

If the new regime fails to uphold democratic good governance, society will bark loud and bite

Monday, 17 December 2018

Let the leaders of the new regime clearly realise that the civil society and citizen voters are watching with eyes open, ears attentive, and minds alert, and the body ready to spring into mindful strategic action to establish whether the much hard-fo

Columnists More