Indian online retail brand Mirraw signs up Ch17 Loyalty as Sri Lankan channel partner

Extending loyalty engagement off-shore, CH17 Loyalty has been appointed sole channel partner in Sri Lanka for India’s largest and popular online retail clothing brand, bringing some of the finest women’s, men’s and kids’ wear at unbelievable prices to Ch17 members.  

 “This is our first off shore engagement and we are delighted of this partnership that will give the best in authentic Indian dresses of all ages at a special rates exclusive for Ch17 corporate membership,” CEO Jumar Preena said.  

With over a million followers worldwide, Mirraw is a household name trusted for their product quality, price, delivery and variety, he added.

Ch17 cardholders will enjoy year round discounts up to 10% on any product purchased online. “All items are heavily discounted by more than 50%, and our privilege will make items even more attractive,” Preena explained.  

Mirraw began its story in 2011 with Shailesh and Anup returning to India to set up their own entrepreneurship dream – an online venture where they were technical and passionate about growth. With that, they envisaged creating a large marketplace platform that enabled creators of the world to come online and sell their products, identifying a distinct gap in the market where unique designs sold by creative small and mid-scale designers and manufacturers. 

Focusing down on the Indian apparel and accessories market, they found a niche where the highly fragmented and un-organised sector got a space to display and sell their products to the world. 

Started as an online ethnic jewellery brand, Mirraw grew its portfolio to include other categories such as sarees, lehengas, shalwar kameezes and other apparels and later into home furnishing as well. Operating in a highly competitive market, where 4-5 brands dominate worldwide, Mirraw’s focus today is on differentiating its experience to its consumers and also ensuring the best of quality from its vendors.